|Company||Aller Julkaisut Oy|
7 päivää (Finnish for 7 days, also known as Seiska) is a Finnish entertainment and TV magazine published by Aller Julkaisut Oy in Helsinki. In 2005 it had a circulation of 264,067. It was first published in 1992.
Columns and subjects
7 päivää centralizes mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV appendix TV-Seiska.
2006 Lordi controversy
In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine. Some advertisers even withdrew their contracts with 7 päivää because of the event. The magazine quickly apologized for the picture. Katso published some pictures, too, but it didn't gain so much attention.
- "Lordi fans furious at outing by gossip magazine". Helsingin Sanomat. 2006-05-26. Archived from the original on 30 May 2006. Retrieved 2006-05-26.
- "Mainostajat vetäneet ilmoituksiaan Seiskasta". Helsingin Sanomat (in Finnish). 2006-05-26. Retrieved 2006-05-26.[dead link]
- "Anteeksi, Lordi". 7 päivää (in Finnish).
- 7 päivää homepage (in Finnish)
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