|Headquarters||London, United Kingdom|
|Area served||Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, United Kingdom, United States, Venezuela|
|Key people||Ben Drury, James Kane, Vickie Nauman|
|Services||consumer stores, white label music solutions, API, streaming music services, voucher promotions, loyalty schemes, customized options|
|Website||Corporate Site, Consumers' Site, Developers' Site|
7digital is a privately held digital music platform, providing access to over 23 million legal, high quality tracks. The company powers digital music services for consumers, developers and a wide range of partners around the world that are mainly from such sectors as consumer electronics, automotive, carriers or retailers as well as music including record companies and artists. They also work with fashion and FMCG brands. Through 7digital’s website mobile applications and cloud locker technology, consumers can access 7digital catalogue and listen to their music on the device of their choosing.
The 7digital API (Application Programming Interface) allows developers and partners to license 7digital’s technology platform and music catalogue to create new music websites, applications or to integrate music into existing services. The 7digital API removes the complexity of developing digital music services by providing partners and developers with an extensive catalogue that is fully licensed by major labels, independent labels and royalty collection societies. The API enables a range of digital music services to be developed; from a la carte downloads to radio streaming.
The company was founded in January 2004 by Ben Drury and James Kane as a B2B digital music services company building download stores for record labels, brands and other retailers. 7digital direct to consumer service was launched in 2005.
On 28 January 2008 the company announced that it had agreed terms on a £4.25 million ($8.5 million) investment from various groups, including Sutton Place Managers and Balderton Capital. The investment was to be used to launch www.7digital.com in more European countries and the United States, along with expanding the sites offerings to include downloadable video and computer games.
On 3 August 2009, the venture capital investors were bought out by HMV Group UK, who were then 50% owners of 7digital.
In 2011, 7digital expanded with an office in Luxembourg and in early 2012 launched US operations.
In October 2012, the company secured $10 Million in funding from 2 new strategic investors, Dolby and Imagination, which diluted HMV's share and enabled 7digital to extend and scale their existing reach, adding new functionality and capabilities to the platform and their API. It also allowed them to continue international roll-out of products and services to new territories, and further expand their existing business in North America and Europe.
7digital now has the broadest reach of global digital music rights in the world and powers services for companies such as Samsung, BlackBerry, Microsoft, Toshiba, HP, Acer, HTC, T-Mobile US and Sonos. 7digital services are available globally and have dedicated music download stores in over 37 countries. They also have a mobile web store and smartphone apps for Android, BlackBerry, Windows and iOS.
7digital operates as a platform, offering both direct to consumer (D2C) music download stores and as a business to business (B2B) service for digital media partners. 7digital allows developers to use and license the 7digital technology platform and catalogue of content to integrate music into existing services. The list of 7digital services includes: consumer stores, white label music solutions, API, streaming music services, voucher promotions, loyalty schemes, customized options.
D2C - 7digital.com
7digital.com is a digital music store, one of the UK's first when launched in 2004. As of June 2012[update], the catalogue consists of more than 24 million tracks. The 7digital.com direct to consumer music download stores offer a catalogue of high quality digital music from the major labels and independent aggregators in Europe, North America and parts of Asia Pacific. The 7digital Locker stores the users' music purchases in the cloud for access from any device. Users have the option to download their purchases as zip files or by using the 7digital download manager to input directly into their media player of choice. 7digital has apps for different devices as well as html5 mobile optimised web store. Additionally streaming is available on Sonos devices.
The 7digital music download stores run weekly localised promotions with discounts on new albums and catalog titles. The stores also run editorial features including artist interviews, playlists, seasonal features, award pages, and festival pages. In many territories 7digital stores offer weekly free track promotions.
Some milestones for the 7digital.com download stores:
2013 - Sonos  and HTC  preloaded with 7digital apps
2012 - Site redesign, Windows Phone and Windows 8 apps went live, 24 million tracks in the catalogue
2011 - 7digital iOS and Android apps went live, First FLAC HD download offered by a major retailer with Radiohead's King Of Limbs, 7digital Essentials exclusive compilations released, new rights acquired for stores in Australia, New Zealand, Malaysia and Singapore
Official and native music store of the BlackBerry PlayBook (tablet)
2010 - 10 million tracks in the catalogue, consumer promotion with 02 in the UK
2009 - New consumer stores for USA, Canada, Norway, Sweden, Switzerland, Belgium, The Netherlands and Finland, 5 million tracks in the catalogue, exclusive Portishead and Amnesty International promotion, BlackBerry app went live
2008 - New consumer stores for Italy, Portugal and Austria, first European store to offer WMG catalogue in MP3 DRM-free, Sony catalogue is delivered DRM-free.
2007 - New stores for France, Ireland and Spain, announce 1,000, 000 users, buy links added to Last.FM, Became the first digital retailer to offer DRM-free back catalogues for The Rolling Stones., Pink Floyd, and Radiohead.
2006 - EMI's catalog becomes DRM-free, new store added for Germany
2005 – UK consumer store added with Locker for re-downloads of purchased music
7digital has mobile apps for Android, BlackBerry, iOS and Windows as well as a mobile optimized store available on any device.
7digital App has been pre-installed with a varied degrees of optimization on devices from companies such as Acer, HTC, Samsung, BlackBerry, Pioneer, HP, Dell, Sonos.
7digital.com is available with localised features such as local currency, language and catalog throughout Europe, North America and parts of Asia Pacific.
These flagship stores are as follows: Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Luxembourh, The Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, The United Kingdom and The United States.
7digital's Indiestore launched in early 2006, and allowed unsigned artists and independent labels create their own digital music download store for free. The Indiestore was discontinued in 2010. 7digital directs independent artists to work with independent aggregators where they will be able to service their music to a variety of music retailers.
Samsung selected 7digital as the strategic partner for Music Hub version 1.0. This version of Music Hub provided downloads and synchronisation for offline use. The relationship continued with the replacement of Music Hub 1 by the parallel launch of Music Hub 2.0 and 3.0 dependent on the territory that the handset was designated for. In 2012 with the launch of Samsung Galaxy S3 devices in Europe  and North America the Music Hub has begun to include subscription streaming alongside their music downloads. 7digital pre-install is also now available on Samsung Galaxy S4.
BlackBerry and 7digital have a long standing relationship having first worked together on a download app for their Playbook tablet back in 2010, since then both companies have continued to work closely together on various applications, including 7digital branded Smartphone apps for their OS 7 devices.
In 2012 BlackBerry began development on a new white labeled service called BlackBerry World which was built using the 7digtial API. The service was purpose built to run on their new OS (QNX) which would feature on their newly launched Z10 and Q10 smartphones. The service started to roll out from January 2013 and is so far live in 18 countries, it offers high quality mp3 music downloads to BlackBerry customers directly via their BB10 device and also via web based stores. The launch of the service in Argentina, Brazil, Colombia, Mexico and South Africa also established 7digitals presence in these new emerging markets.
Collaboration with Canonical
Spotify users from the UK, France, Norway, Finland, Spain, The Netherlands and Sweden were able to purchase tracks to download (if available) from 7digital. This was done by right-clicking and selecting the 'Buy From' link. However, Spotify launched their own purchase service during 2011 which replaced 7digital.
7digital is independent of their business since significant investment they received in 2012. HMV closed shops and moved customers over to 7digital.
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