|Former editors||Robin Rinaldi|
|Staff writers||Schuyler Bailey, Allison McCarthy|
|Frequency||11 per year, plus annual City Guide, and various pocket guides to Bay Area Wine Country and San Francisco Nightlife, and annual Weddings sourcebook|
|Founder||Tom Hartle and Heather Hartle|
|Based in||San Francisco|
7x7 is a city-living-focused fashion, lifestyle, food, culture, opinion and entertainment digital, print, mobile, social, commerce and events activation platform, covering the San Francisco Bay Area, 7x7.com. Included in coverage are San Francisco, Marin, the East Bay and highlights from the Peninsula; the Bay Area wine regions including Napa and Sonoma counties, as well as Lodi and Livermore; the Lake Tahoe region; notable attractions along Highway 1; and Los Angeles.
7x7 was founded in 2001 by Tom Hartle and Heather Hartle, who had just moved from Detroit. While the name (pronounced "seven-by-seven") originally represented the approximate forty-nine square miles making up the City and County of San Francisco, the name has evolved to refer to 7 things to love for 7 days a week. 7x7 is produced by McEvoy Media. McEvoy Media is owned by the McEvoy Group.
In 2004 McEvoy Media, then Hartle Media, acquired a majority interest in California Home + Design and californiahomedesign.com. In 2006 it was involved in the purchase of Spin Magazine by the McEvoy Group; owners of Chronicle Books.
- "SF Station: 7x7 Magazine". Archived from the original on 14 July 2007. Retrieved 2007-06-30.
- Joel P. Engardio (2001-03-21). "7x7 Magazine Hires Executive Editor". San Francisco Weekly. Retrieved 2007-10-17.
- George Raine (2006-03-01). "S.F. group buys 20-year-old rock music magazine Spin". San Francisco Chronicle. Archived from the original on 13 November 2007. Retrieved 2007-10-17.
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