|Traded as||LSE: 888|
|Headquarters||Suite 601/701, Europort, Gibraltar|
|Key people||Richard Kilsby, Chairman
Brian Mattingley, CEO
|Revenue||$400.5 million (2013)|
|Operating income||$61.7 million (2013)|
|Net income||$50.0 million (2013)|
888 Holdings plc is a company which operates several high-profile gambling websites. It was founded in 1997.
It has an operating subsidiary, Cassava Enterprises, which is incorporated and operates under the laws of Gibraltar.
Brothers Avi and Aaron Shaked owned approximately fifty percent of the parent-company through family trusts. Another pair of brothers, Shay and Ron Ben-Yitzhak, control approximately eleven percent through a family trust.
The business was founded by Israeli entrepreneurs Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak in May 1997 as Virtual Holdings Limited. Casino-on-Net was launched at that time and an administrative centre was established in Antigua. In 2002 Reef Club Casino and Pacific Poker were launched. In 2003 its administrative center was moved to Gibraltar. It was first listed on the London Stock Exchange in 2005.
In late 2006 Ladbrokes and 888.com announced merger discussions. However in April 2007 the companies announced that due to recent changes of Tax laws in the UK and fears of legal actions by the US government, both parties had amicably agreed not to continue discussions.
In March 2007 888 announced its acquisition of Bingo business of Globalcom Limited for up to $43.4 million in cash.
After some downswings in terms of player volume from February 2010 to July 2010, one could finally see signs of recent investments paying off. 888.com overtook the 4th place on the poker network list in April 2012 after almost having tripled their peak number of players from July 2010 to February 2012.
The company operates under a gaming license granted by the government of Gibraltar. Under the terms of the gaming license Cassava Enterprises owns and operates a number of gaming sites (both for real money and educational sites) including:
888 casino is an online gambling site operated by 888 Holdings PLC and licensed in Gibraltar.  The site provides online casino games in download and web-based instant play for personal computers, tablets and mobile devices. 888 casino offers traditional casino games to play online including classic table games such as blackjack, roulette, baccarat and craps, classic slots and video slots, video poker and Live Casino tables.
Casino-on-Net, 888 Holding’s first online casino, was launched in May 1997, and re-branded in 2010 as 888 casino in order to unify the look and feel of other 888 Holdings offerings, 888 poker, 888 games, 888 sport and 888 ladies.
888 Casino platform
The 888casino platform is powered by Random Logic software, a subsidiary of 888 Holdings that provides research, development, operations and marketing services. Available in 23 languages, 888 casino offers online casino games for real-money betting and free practice play. New games are developed both in-house and in partnership with external gaming companies such as NetEnt, CryptoLogic.  
The 888 Live Casino Tables offer players real-time casino games hosted by a live casino dealer. Games are streamed via a live cam streaming link and players place their bets and chat with their dealer via their computer screen. Live Casino tables offer blackjack, roulette and baccarat tables and a choice of professional male and female dealers. With the exception of LIVE casino games, which are broadcast in real-time with live dealers via webcam, the 888 casino "dealer" is really a computer. A Random Number Generator (RNG) is utilized to ensure that performance is truly random. 888 casino uses the MD5 RNG which provides consistently random results. The system has been rigorously tested by running millions of rounds and examining results. The system is also systematically tested by 888.com.
Re-entering the US market
In October 2006, as a result of an act of the United States Congress, online gaming firms had to end their presence in the US market, or face the threat of crippling criminal prosecutions. The end result was an exile from the US market for UK gaming companies. In March 2013, the Nevada Gaming Commission granted 888 an online license as an Interactive Gaming Service Provider, enabling 888 to become the first company uniquely providing online gaming by an US jurisdiction.
Recently the state of New Jersey allowed online casino games to feature as part of its new regulatory regime. In August 2013, 888.com signed an agreement with Caesars Interactive Entertainment (CIE) through the group’s All American Poker Network (AAPN) joint venture with Avenue Capital enabling 888 to offer own-branded poker and casino products in New Jersey. 888 casino also publishes an independently audited monthly Casino Payout Percentage and includes the Payout Percentage of each 888.com game, as well as the total average Payout Percentage of 888.com.
Sponsorship & awards
|Best Online Casino of the Year, TotallyGaming Awards||2005, 2006, 2007, 2008, 2009, 2012|
|Best Betting and Gaming Company, Leisure Report Awards||2007 & 2008|
|Gold Readers Choice Award for Top Casino, The Gambling Online Magazine Awards||2007|
|Best Casino Operator of the Year and Best Overall Online Gaming Operator||2005|
|Best Online Casino of the Year||2008 & 2009|
|Operator of the Year, eGR Operator Awards||2013|
|Poker Operator, eGR Operator Awards||2013|
888poker.com is Cassava's online poker room branch . It was launched in July 2002 and focuses exclusively on variants of poker and other card games. Traditional poker variants are offered, including Texas Hold'em, Omaha, and Seven-card stud. Like Casino-on-Net,888 poker offers free play versions of its games for players who prefer not to risk real money. 888 Poker is Microsoft Windows and Mac compatible. Players can choose to play on the site's software program or on the non-downloadable game version available online.
888bingo.com is Cassava's second online bingo site after 888ladies. With a totally different look and feel, 888bingo was formally launched on December 2009. It offers the players a wide selection of games such as 75 and 90 ball bingo, team bingo, slots, instant games, video poker, table games and more.
888sport.com is Cassava's sports betting site. The online bookmaker was launched in March 2008. Bets can be placed on a variety of sporting events including horseraces, cricket, football, rugby and other events, such as the Big Brother television programs.
888games.com is Cassava's casual gaming site. Hosts a variety of games, from video slots to scratchcards, table games and classic casino games in a non-download platform. 888games currently offered in three countries: Germany, Spain, and the United Kingdom.
The deal with Daub Ltd
888.com agreed to purchase "Wink Bingo" from Daub LTD among a few other Bingo brands like "Posh Bingo" & "Tasty Bingo". The online bingo market has grown rapidly in the UK while traditional bingo halls have been struggling. Reuters news agency reported about that on Dec 2009.
On 2 October 2006, 888 Holdings announced that it had indefinitely suspended business from US customers in light of the passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the US Congress three days before. On 14 August 2007, the US Department of Justice asked to recoup all profits made by the company in the US. This would amount to nearly $120m for 888.
888.com group was the main sponsor of the Middlesbrough Football Club the 888.com logo appeared on the club's strip, but was replaced in August 2007. More recently the 888.com group has become the main sponsor for Sevilla Football Club. In 2006, 888.com became the main sponsor of the World Snooker Championship but terminated the five-year contract in August 2008 after just three years. 888poker sponsors Shane Warne.
In 2005 and 2011, 888.com was the sponsor of the 888.com Premier League Darts.
In March 2012, Brian Mattingley was appointed as Chief Executive of 888 Holdings.
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