97.3 FM (Brisbane)
|City of license||Brisbane, Queensland|
|Slogan||Brisbane's Widest Variety of Music from the '80s to Now|
|Frequency||97.3 MHz FM (also on DAB+)|
|First air date||September 26, 2001|
|Format||Hot adult contemporary|
|Callsign meaning||4 = Queensland
|Owner||Australian Radio Network Pty Ltd (50%)
NOVA Entertainment (50%)
(Brisbane FM Radio Pty Ltd)
|This article needs additional citations for verification. (January 2011)|
97.3 FM (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and Australian Radio Network, who jointly purchased the license at auction for $67M.
97.3 FM plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the Mix Network with sister stations in other major Australian cities - Mix 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra.
The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.
The station's headquarters in Brisbane is located in the inner south-eastern suburb of Stones Corner on Logan Road.
- LIC022 - Commercial Radio Broadcasting Licences, Australian Communications and Media Authority, 2011-08-31, retrieved 2012-01-11
- The Radio and Television Broadcasting Stations Book. Australian Communications and Media Authority. October 2011. p. 30. Retrieved 2011-11-27.
- HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
- Shoebridge, Neil (2011-05-16). "30 seconds". Australian Financial Review (First ed.). p. 41. Retrieved 2012-01-11.
- Hele, Michelle (2001-05-31). "FM licence sale signals change for stations". The Courier-Mail (1 - First with the news ed.). p. 3. ISSN 1322-5235.
- Marriner, Cosima (2001-05-31). "Radio pair win Brisbane slot with $67m". The Sydney Morning Herald (Late ed.). p. 27. ISSN 0312-6315. Archived from the original on 2002-02-15. Retrieved 2012-01-11.