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97.3 FM (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between DMG and ARN, who jointly purchased the license at auction for $67M. [6 ]
97.3 FM plays current hits and a variety of 70s, 80s and 90s music (
Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5 Sydney, Mix 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra.
The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned
Edge 96.1 in Western Sydney.
The station's headquarters in Brisbane is located in the inner south-eastern suburb of Greenslopes on Logan Road.
External links [ edit ]
References [ edit ]
^ , LIC022 - Commercial Radio Broadcasting Licences Australian Communications and Media Authority, 2011-08-31 , retrieved 2012-01-11
^ a b . The Radio and Television Broadcasting Stations Book Australian Communications and Media Authority. 2011-10. p. 30 . Retrieved 2011-11-27.
^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
^ Shoebridge, Neil (2011-05-16). "30 seconds". (First ed.). p. 41 Australian Financial Review . Retrieved 2012-01-11.
^ Hele, Michelle (2001-05-31). "FM licence sale signals change for stations". (1 - First with the news ed.). p. 3. The Courier-Mail ISSN 1322-5235.
^ Marriner, Cosima (2001-05-31). "Radio pair win Brisbane slot with $67m". (Late ed.). p. 27. The Sydney Morning Herald ISSN 0312-6315. Archived from the original on 2002-02-15 . Retrieved 2012-01-11.