97.3 FM (Brisbane)

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4BFM
97.3 Brisbane logo.jpg
City of license Brisbane, Queensland
Broadcast area Brisbane
Branding 97.3 FM
Slogan Brisbane's Widest Variety of Music from the '80s to Now
Frequency 97.3 MHz FM (also on DAB+)
First air date September 26, 2001 (2001-09-26)[1]
Format Hot adult contemporary
Language(s) English
ERP 12,000 watt[2]
HAAT 299 m[3]
Class Commercial
Transmitter coordinates 27°27′52″S 152°56′47″E / 27.46444°S 152.94639°E / -27.46444; 152.94639[2]
Callsign meaning 4 = Queensland
Brisbane
Frequency
Modulation
Affiliations Mix network[4]
Owner Australian Radio Network Pty Ltd (50%)
NOVA Entertainment (50%)
(Brisbane FM Radio Pty Ltd[5])
Webcast [1]
Website 973fm.com.au

97.3 FM (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and Australian Radio Network, who jointly purchased the license at auction for $67M.[6]

97.3 FM plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the Mix Network with sister stations in other major Australian cities - Mix 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra.

The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.

The station's headquarters in Brisbane is located in the inner south-eastern suburb of Stones Corner on Logan Road.

External links[edit]

Official website

References[edit]

  1. ^ LIC022 - Commercial Radio Broadcasting Licences, Australian Communications and Media Authority, 2011-08-31, retrieved 2012-01-11 
  2. ^ a b The Radio and Television Broadcasting Stations Book. Australian Communications and Media Authority. October 2011. p. 30. Retrieved 2011-11-27. 
  3. ^ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  4. ^ Shoebridge, Neil (2011-05-16). "30 seconds". Australian Financial Review (First ed.). p. 41. Retrieved 2012-01-11. 
  5. ^ Hele, Michelle (2001-05-31). "FM licence sale signals change for stations". The Courier-Mail (1 - First with the news ed.). p. 3. ISSN 1322-5235. 
  6. ^ Marriner, Cosima (2001-05-31). "Radio pair win Brisbane slot with $67m". The Sydney Morning Herald (Late ed.). p. 27. ISSN 0312-6315. Archived from the original on 2002-02-15. Retrieved 2012-01-11.