@radical.media

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For a from of alternative media, see Radical Media.
@radical.media, LLC
Type Privately held company
Industry Transmedia
Television Production
Film Production
Media
Design
Marketing
Communications
Founded 1993 (1993)
Founders Jon Kamen
Frank Scherma
Headquarters London; New York City; Los Angeles; Berlin; Sydney; Shanghai
Area served Worldwide
Website www.radicalmedia.com

@radical.media is a global studio founded in 1993 by Jon Kamen and Frank Scherma[1] with offices in New York, Los Angeles, London, Berlin, Sydney, and Shanghai and affiliated agencies in Paris. The company has produced award-winning and critically acclaimed projects in a variety of media, including feature films, television, branded content, commercials, live events, music videos and interactive media.

In 2010, @radical.media became part of FremantleMedia Ltd, the content and production division of RTL Group.[2][3]

Entertainment[edit]

@radical.media helps develop, produce, and distribute content for television, film, digital, and on-site platforms. Past projects have included the Academy Award and Independent Spirit Award-winning documentary The Fog of War; the Grammy Award-winning Concert for George; the Independent Spirit Award-winning Some Kind of Monster on Metallica; the Emmy and Golden Globe-winning pilot episode of Mad Men; and Emmy Award-winning A&E documentary "Under African Skies" on Paul Simon's Graceland journey,[4] directed by Joe Berlinger.

In July 2012, @radical.media launched THNKR, a premium YouTube Channel, highlighting innovative people, stories, and ideas.[5] Currently, the company is in post-production on a Ron Howard-directed documentary on Made In America, a festival headlining Jay-Z and Pearl Jam in Philadelphia,[6] which will premiere at the TIFF;[7] collaborating with Robert Redford to create a TV series from Pete Hamill’s novel "Forever";[8] partnered with architect David Rockwell to develop a slate of traveling location based experiences;[9] and prepping the Nina Simone Documentary.[10]

Among the company’s past network partners are ABC, Viacom, AMC, BET, Bravo, CBS, CCTV, Discovery Channel, ESPN, HBO, MTV, National Geographic Channel, NBC Universal, OWN, PBS, Showtime, SkyOne, History Channel, Science Channel, Sundance Channel, and USA Network.

Branded entertainment[edit]

In conjunction with its partners and advertisers, @radical.media helps develop and produce brand-driven entertainment. “Nike Battlegrounds,” a 3-season street basketball competition series, aired on MTV from 2004 to 2007 and won the ANA/ACIP Battle of the Brands in 2006.[11] Iconoclasts, a series featuring unscripted encounters between influential cultural figures,[12] was produced by @radical.media for the Sundance Channel in partnership with Grey Goose Entertainment, and won the One Show Entertainment Award in 2011.[13] In 2007, the company also worked with BBH to develop and produce the MTV scripted reality dating series “Gamekillers,” which was sponsored by Unilever’s Axe deodorant and won a Bronze Lion at the 2008 Cannes Lions International Advertising Festival.[14] In 2011, @radical.media and Ogilvy & Mather produced a short documentary series for IBM,[15] "Watson", which won two PR Lions at the Cannes Lions International Advertising Festival.[16] In 2012, Nissan, Sony PlayStation, TBWA\Chiat\Day and @radical.media won three Cannes Lions for “GT Academy” for Speed.[17] Recently, the company produced “Cadillac ATS vs. The World", which premiered during the 2012 London Olympics Games, with Fallon Worldwide.[18]

Design + Digital[edit]

@radical.media’s Design + Digital teams develop cross-platform multimedia stories for mobile applications, web destinations, print, and other traditional and non-traditional media for brands, individuals and non-profit organizations.

The Design + Digital group worked on projects such as Maya Lin’s outdoor installation “What is Missing?,” Mission Juno, the ONE Campaign iPhone app,[19] Cannes Lions winners the Gagosian Gallery app[20] and the Sting 25 Years app, “The Johnny Cash Project,” and “Michael Jackson: Behind the Mask.” Additional clients include Grey Goose, Bon Jovi, Nike, Tommy Hilfiger, and the City of New York.

Commercials[edit]

The company produces traditional campaigns for advertising agencies, as well as for global brands. Clients include Adidas, American Express, Anheuser-Busch, Apple, Burger King, Coca Cola, Dos Equis, Estee Lauder Inc., Ford Motor Company, General Electric, General Motors, Google, Grey Goose, Honda, IBM, Intel, Johnson & Johnson, Levi’s, Microsoft, Nike, Porsche, Procter & Gamble, Sony, Toyota Motor Corporation, Unilever, and Visa.

The television campaigns and directors at @radical.media have been recognized at the Cannes Lions, D&AD, ADC, Clio Awards, Emmy Awards, One Show, Andys, HUGO Awards, Webby Awards, and AICPs. The teams have also won two Palme D’ors at the Cannes Lions Advertising Festival.[21]

Music videos[edit]

@radical's music videos and programming have earned numerous honors associated with the music industry including Grammys, MTV VMAs, and MVPA awards.

In April 2010, @radical.media produced The Johnny Cash Project", a crowd-sourced music video of Johnny Cash's "Ain’t No Grave" directed by Chris Milk, which used digital technologies that enabled audiences to interact with and become immersed in the music video's creation. "The Johnny Cash Project" received a Silver Cyber Lion,[22] a Grammy nomination for Best Short Form Music Video,[23] the Innovation Award at the UK Music Video awards,[24] Best in Art at the SXSW Interactive Awards,[25] a Gold Andy,[26] a One Show Award, two One Show Interactive awards,[27] a Gold Clio,[28] and four Webbys.[29][30]

In 2011, The Wilderness Downtown, an HTML5 film directed by Chris Milk, featuring the song “We Used to Wait” by Arcade Fire, was awarded the Grand Prix Cyber Lion and the Gold Cyber Lion, the FWA Site of the Year, a TED award, two SXSW Interactive Awards, two Andy Awards, two ADC awards, a One Show Design Award, two One Show Interactive awards, two Clios, three Webbys, two D&AD awards, and an AICP Next award.[31]

@radical.media creates music videos and programs for popular recording artists such as Justin Bieber, Katy Perry, Arcade Fire, U2, Michael Jackson, Kanye West, Jay-Z, Britney Spears, Fergie, Dave Matthews Band, Missy Elliott, Bon Jovi, Pink, Gnarls Barkley, Danger Mouse, Death Cab for Cutie, SIA, Kings of Leon, Amy Winehouse, Green Day, Chemical Brothers, Diane Birch, Hollerado, and Cat Power.

Controversy[edit]

In April 2011, the company took legal action to prevent a collective of radical media organizations from using the trademarked phrase "radical media" to promote their upcoming "Radical Media Conference" in London, which was consequently renamed to the "Rebellious Media Conference".[32] On 3 May 2011, a group held a demonstration outside @radical.media's London offices. Protestor Ewa Jasiewicz said the company had "locked off the term 'radical media' away from anybody else using it, including activists who really do make radical media".[33]

References[edit]

  1. ^ "The Way I Work: Jon Kamen of @radical.media". Inc.com. 1 April 2010. Retrieved 12 November 2011. 
  2. ^ Mark Sweney (4 October 2010). "Fremantle takes majority stake in @radical.media | Media | guardian.co.uk". The Guardian (UK). Retrieved 12 November 2011. 
  3. ^ Elliott, Stuart (4 October 2010). "Fremantle Buys Majority Stake in @radical.media". Mediadecoder.blogs.nytimes.com. Retrieved 12 November 2011. 
  4. ^ "Paul Simon's Graceland Journey: Under African Skies". Emmys.com. Retrieved 20 October 2012. 
  5. ^ "New YouTube Channel THNKR Aims to Make You, and Edu-Programming, Smarter". Fast Company. 10 July 2012. Retrieved 24 October 2012. 
  6. ^ "Brian Grazer on 'Made In America' Doc: 'Jay-Z Putting His Finger on a Place and Time'". Hollywood Reporter. 5 September 2012. Retrieved 24 October 2012. 
  7. ^ Ron Howard's Feature Documentary On Jay-Z ('Made In America') Will World Premiere At TIFF indiewire.com. 20 August 2013.
  8. ^ "Hamill novel 'Forever' to become TV series". Variety.com. 5 August 2012. Retrieved 20 October 2012. 
  9. ^ "Hamill novel 'Forever' to become TV series". Variety. 5 August 2012. Retrieved 24 October 2012. 
  10. ^ Radical Media Preps Nina Simone Documentary variety.com. Retrieved 29 August 2013.
  11. ^ "Nike Takes Battle of the Brands – Ann-christine Diaz – Ad Critic News". Creativity Online. 21 April 2006. Retrieved 12 November 2011. 
  12. ^ The Sundance Channel. "ICONOCLASTS | About the Series". Sundance Channel. Retrieved 12 November 2011. 
  13. ^ One Show Awards Archive ht t p://www.oneclub.org/#pane=awards~url=/theoneshow/ose/
  14. ^ "SourceEcreative". SourceEcreative. Retrieved 12 November 2011. 
  15. ^ [1][dead link]
  16. ^ "WATSON". Cannes Lions. Retrieved 24 October 2012. 
  17. ^ "CAA, Chipotle Snag Two Grand Prix". Adweek. 23 June 2012. Retrieved 24 October 2012. 
  18. ^ Krebs, Michelle (31 July 2012). "Cadillac ATS Wins Gold in Olympics Advertising". Forbes. Retrieved 24 October 2012. 
  19. ^ Beltrone, Gabriel. "Bono turns to iPhone and @radical.media for ONE campaign tool". Adweek. Retrieved 12 November 2011. 
  20. ^ Edelist, Sydney (6 March 2011). "Gagosian Gallery Launches Interactive iPad App". Huffington Post. Retrieved 12 November 2011. 
  21. ^ "Cinema/Chicago". Cinema/Chicago. Retrieved 12 November 2011. 
  22. ^ http://www.canneslions.com/downloads/winners_pdfs/Cannes_Lions_2010_Cyber_Lions_Winners.pdf
  23. ^ "Nominees And Winners". GRAMMY.com. Retrieved 12 November 2011. 
  24. ^ "Promo News » Blog Archive » UK Music Video Awards 2010: OK Go, Daniel Wolfe, Plan B, Hammer & Tongs and Ben Newman take top honours at euphoric and emotional third MVAs » Promo News". Promonews.tv. Retrieved 12 November 2011. 
  25. ^ "Winners". sxsw.com. 1 January 2010. Retrieved 12 November 2011. 
  26. ^ "News". SourceEcreative. 15 April 2011. Retrieved 12 November 2011. 
  27. ^ http://www.oneclub.org/images/pdf/2011/2011_OSI_finalists.pdf
  28. ^ "CLIO Awards". CLIO Awards. Retrieved 12 November 2011. 
  29. ^ "Webby Nominees". Webbyawards.com. 28 October 2011. Retrieved 12 November 2011. 
  30. ^ "Webby Nominees". Webbyawards.com. Retrieved 12 November 2011. 
  31. ^ "Awards « B-Reel". B-reel.com. Retrieved 12 November 2011. 
  32. ^ Esther Addley (15 April 2011). "Esther Addley's Diary | Politics". The Guardian (UK). Retrieved 12 November 2011. 
  33. ^ Ian Blunt says: (10 May 2011). "We make radical media, you make adverts | Red Pepper blog". Red Pepper. Retrieved 12 November 2011. 

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