A. T. Cross Company
|Traded as||NASDAQ: ATX|
|Founded||Providence, RI, USA
|Headquarters||Lincoln, RI, USA|
|Key people||Russell A. Boss
David G. Whalen
President) & (CEO)
|Products||Writing instruments, Stationery, Sunglasses|
|Revenue||US$ 158.3 million (2010)|
|Operating income||US$ 9.32 million (2010)|
|Net income||US$ 6.37 million (2010)|
|Total assets||US$ 144.63 million (2010)|
|Total equity||US$ 72.47 million (2010)|
A. T. Cross Company is an American company that competes in the writing instrument, stationery and premium sunglass businesses. It claims to be America's oldest manufacturer of fine writing instruments.
Cross designs and distributes writing instruments, journals and sunglasses worldwide. Its writing instruments and journals are branded Cross while its premium sunglass brands are Costa and Native.
The company was founded in 1846 in Providence, Rhode Island, and initially manufactured gold and silver casings for pencils, reflecting the Cross family's history as jewelers. The company was founded by Richard Cross who passed it on to his son Alonzo T. Cross. The company developed many writing instruments, including forerunners of the modern mechanical pencils, and the earliest stylographic pens. The company was sold to Walter R. Boss in 1916 and members of the Boss family remain on the board of directors. The company has been publicly owned since 1971.
The A.T. Cross Company has been a manufacturer and marketer of writing instruments since 1846. Sold primarily under the Cross brand, offering ball-point, fountain and selectip rolling ball pens and mechanical pencils. The company also designs and markets branded personal and business accessories, including reading glasses, personal and business accessories and sunglasses. Its products are manufactured in China and distributed in more than 140 markets. The company has writing instrument marketing subsidiaries in the U.K., Spain, France, Germany, Holland, Japan, Hong Kong, Taiwan and Canada.
The Cross Optical Group ("COG") segment of the company consists of its wholly owned subsidiary Cross Optical Group, Inc., that designs, manufactures and markets sunglasses under the brand names Costa and Native.
Founded in Florida in 1983, the Costa brand uses advanced polarized lens technology. The other brand of sunglasses offered by the Cross Optical Group is Native, whose products are built for active consumers who enjoy running, hiking, climbing, biking and other activities.
A.T. Cross is listed on the Nasdaq Stock Market LLC(R) under the symbol ATX.
Cross is known for its writing instrument lines, beginning with mechanical pencils, and produced the first stylographic (a technological forerunner of the modern ball point pen) pens in 1879. The current product line includes fountain pens, ballpoint pens, gel pens and mechanical pencils. The first Cross fountain pens were likely produced in 1930, but not again until the 1980s.
Cross writing instruments are generally sold in the mid-range of the market, rather than the luxury end.
All Cross writing instruments carry a lifetime mechanical guarantee.
Notes and references
- Cross Official USA Website
- Cross Official European Website
- "Cross 150th Anniversary Limited Edition Pen", penhero.com