Founder Troy Johnson in the AALBC.com office in Harlem.
AALBC.com, the African American Literature Book Club, is a web site dedicated to books and film by and about African-Americans and people of African descent. AALBC.com publishes book and film reviews, author profiles, resources for writers and related articles. Launched in 1998, AALBC was founded by Troy Johnson. It targets primarily a middle-aged African-American female demographic. It previously sold books through the Amazon.comaffiliate program, and then started to operate its own warehousing and distribution program.