AB1 was launched in December 1995 under the name AB Channel 1. One year after the launch of satellite provider AB Sat, the channel was the premier channel of the satellite service. The first programmes on the channel were of sitcoms, series and anime of Dorothée Club with AB Groupe as the producer.
In 2000, the channel set up a new French production arm called AB Production, replacing many American programmes that the channel had broadcast, with a film on the channel every week. In 2002, the channel returned to its old style of programming including series, sitcoms and anime.
In July 2002, AB1 was given a new look, as that of the Belgian channel AB3. The sitcom and series programmes returned in force in a format intended for 15–34 year olds.