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It premiered on American Broadcasting Company on September 14, 1966 with Murray Schisgal's The Love Song of Barney Kempinksi, directed by Stanley Prager and starring Alan Arkin as a man enjoying the sights and sounds of New York City in his last remaining hours of bachelorhood. Arkin was nominated for an Emmy Award for Outstanding Single Performance By An Actor in a Leading Role in a Drama and the program was nominated as Outstanding Dramatic Program.
ABC's effort to bring culture to the masses was a noble but unsuccessful experiment. Scheduled first against I Spy on Wednesdays and then The Dean Martin Show on Thursdays, the show consistently received low ratings. Its last production, an adaptation of Jean Cocteau's one-woman play The Human Voice starring Ingrid Bergman, aired on May 4, 1967.
The Kennedy Wit (aired October 5, 1966) featured Jack Paar discussing John F. Kennedy's speeches with David Powers, who served as Special Assistant to the President in the White House and was the original curator of the Kennedy Library.
The American Boy (aired March 9, 1967) was a trio of films about adolescent boys living in the city, the suburbs, and the country. One of the three, Skaterdater, had been nominated for a 1965 Academy Award as Best Live Action Short, and was the winner of nine international film festival awards, including the Palme D'Or at Cannes.