Bob Ong, or Roberto Ong, is the pseudonym of a contemporary Filipinoauthor known for using conversational Filipino to create humorous and reflective depictions of Philippine life. His actual name is unknown.
The pseudonym Bob Ong came about when the author was working as a web developer and a teacher, and he put up the Bobong Pinoy website in his spare time. The name roughly translates it "Dumb Filipino," used fondly as a diminutive term. "Although impressed," Bob Ong notes, "my boss would've fired me had he known I was the one behind it." When someone contacted him after mistaking him as an actual person named Bob Ong, his famous pseudonym was born. The site received a People's Choice Philippine Web Award for Weird/Humor in 1998, but was taken down after former President Joseph "Erap" Estrada was ousted after the Second People Power Revolution.
There have been occasional confusions between Bob Ong and Chinese-Filipino author Charlson Ong. However, Bob Ong himself refutes this in his account in Stainless Longganisa, saying his surname is not "Ong" and neither is he even Filipino-Chinese. The family name was instead derived from wordplay on the name of his website.
The poet Paolo Manalo has also been put forward as Ong, but he has denied this.
The six books he has published thus far have surpassed a quarter of a million copies. One reviewer notes (translated from vernacular Filipino):
" Filipinos really patronize Bob Ong's works because, while most of his books may have an element of comedy in them, this is presented in a manner that replicates Filipino culture and traditions. This is likely the reason why his first book - and those that followed it, can be considered true Pinoy classics."