ABS-CBN Interactive
| Type | Division |
|---|---|
| Industry | New media |
| Headquarters | Quezon City, Philippines |
| Area served | Philippines |
| Key people | Consuelo N. Lopez, Chairman |
| Products | interactive media advertisement |
| Parent | ABS-CBN Corporation |
| Subsidiaries | ABS-CBN Multimedia, Inc. |
| Website | ABSi |
ABS-CBN Interactive (stylized as ABSi) is the new media division of the Philippine media conglomerate ABS-CBN Corporation.
[edit] Background
ABSi was originally part of ABS-CBN's IT department as the Interactive Media Group (IMG). Then in 1999, headed by its newly-appointed managing director Carlo Katigbak, it was officially established to manage and grow ABS-CBN's websites as well as to venture into other forms of new media.
Together with its sister company's TV Production team, ABS-CBN Interactive's mobile business started out with the game show, Game KNB? (pronounced as "Game kana ba?"/literally means "Are you in the game?"), where TV audiences can join through their mobile phones. From there, the company began offering other forms of mobile value-added services with content sourced from ABS-CBN and its subsidiaries as well as other third-party content suppliers and aggregators. They also made a java platform mobile game based on Game KNB?
The company, in partnership with ABS-CBN Global Ltd., also offers online video streaming with the brand TFC Now! With this service, ABS-CBN audience from around the world can subscribe and watch their favorite ABS-CBN shows anytime via the internet.
ABSi formed a subsidiary, ABS-CBN Multimedia, Inc., to handle their massively multiplayer online role-playing game business. They first offered a game made by Hanbitsoft of Korea to the market - Tantra Online. After two years, they offered two new games - War Rock and Get Amped. A year later, Cronous Pilipinas and N-age were added in the list. Also, Amped was additional game called "Amped Casual Games" sponsored by PopCap Games.
ABS-CBN Interactive also created the Philippines' first user-generated cable channel called Cge TV that is exclusively available on SkyCable.
In 2008, it had a $5 million advertisement deal with Multiply.
[edit] Affiliates
[edit] External links
|
|||||||||||||||||||||||||||||||||||
