ACE Rent a Car

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ACE Rent a Car
Type Private holding company
Industry Car rental
Founded 1966
Founders Robert Sorenson
Headquarters Indianapolis, Indiana, USA
Key people Richard Radzis,
President & CEO
Charlie Mullen, VP & COO
Julie Ray, CFO
First ACE Rent A Car location Indianapolis, IN, 1966

ACE Rent a Car is a privately held business founded in 1966 by Robert Sorenson. Originally, Sorenson owned two car washes in Indianapolis and added 10 Volkswagens to meet the rental needs of the surrounding neighborhoods. The rental business grew organically. Soon he found himself operating at the Indianapolis International Airport, renting vehicles as part of the now defunct American International franchise system.[citation needed]

By 1986, the operation had grown to multiple locations throughout Indiana and the Chicago area. Sorenson left the American International system and formed the ACE Rent a Car chain. A primary motivation for this change was the need to be represented on the emerging Global Distribution Systems (GDS), such as Sabre, PARS, and Apollo. Although ACE was a relatively small company, it became a leading adopter of GDS technology.

Today, the ACE car rental chain consists of 11 company-owned outlets and over 240 affiliated locations worldwide.[1] The company offices are located in Indiana (Indianapolis, Bloomington, Greenwood and Lafayette), Illinois (Chicago O'Hare and Elmhurst), Minnesota (Minneapolis), and Texas (Dallas and Austin). The affiliated locations include over 120 airports. In addition to serving the major North American airports, the ACE system has a concentration on leisure destinations in the Caribbean, Central and South America, as well as destinations in the UK, Europe, Asia and Australia.


In 2011, ACE was ranked highest in customer satisfaction in the J.D. Power & Associates annual industry consumer survey.[1][2][3][4] In 2012, ACE was named one of fifty J.D. Power Customer Service Champions across twenty service industries.[5][6]


  1. ^ a b Stoller, Gary (2011-11-15). "Fairly unknown ACE Rent A Car No. 1 with customers". ABC news. Retrieved 2012-09-02. 
  2. ^ "J.D. Power recognizes travel providers as customer service champs". Los Angeles Times. 2012-03-28. Retrieved 2012-09-02. 
  3. ^ "Travel providers recognized". The Miami Herald. 2012-03-28. Retrieved 2012-09-02. 
  4. ^ Pawlowski, A. (2011-11-15). "Study: ACE is tops among car rental companies". CNN. Retrieved 2012-09-02. 
  5. ^ Pawlowski, A. (2012-03-14). "JetBlue, Southwest, Virgin America get top customer-service marks". MSNBC. Retrieved 2012-09-02. 
  6. ^ "Overall Satisfaction with Rental Cars Increases for a Second Year, Nearing 2006 Levels". JD Power and Associates. 2011-11-15. Retrieved 2012-09-02. 

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