AKPD Message and Media is an Americanpolitical and mediaconsulting firm catering to Democratic candidates and related causes. Formerly Axelrod and Associates, it is named after its four original partners: David Axelrod, John Kupper, David Plouffe, and John Del Cecato. All four were members of Barack Obama's 2008 presidential campaign, with Plouffe serving as campaign manager, Axelrod as senior strategist, and Del Cecato as media advisor. Axelrod, who is personally close to Obama, left AKPD to serve as Senior Advisor to the President in the Obama Administration and sold the firm to Kupper, Del Cecato and Larry Grisolano. AKPD's advertising and strategy have been widely credited for significantly altering elections in their clients favor. TIME has praised one of their most talked about ads, "Dante," as "The Ad that Won the New York Mayor's Race.". AKPD's offices are located in Chicago, Washington DC, and New York where it has recently expanded its presence by partnering with Bully Pulpit Interactive and Analytics Media Group.