Al-Kawthar TV is a Tehran-based Arabic-language television channel. Launched in 2006 by Islamic Republic of Iran Broadcasting, it broadcasts religious and cultural programs about 19 hours a day mainly for Arab audience in the Middle East and North Africa. The content of the programs is mainly about promoting Shia Islam. The TV station derives its name from the holy river Al-Kawthar. Al-Kawthar means "river in paradise". Muslims believe that on the Day of Judgement all true believers are led to the river, where they drink only once to never be hungry or thirsty again.