ALMA de México
|Hubs||Miguel Hidalgo y Costilla Int'l Airport|
|Key people||Pablo Peralta (CEO)|
Aerolíneas Mesoamericanas, S.A. de C.V., operating as ALMA de Mexico, was a low-cost airline based in Guadalajara, Mexico. It suspended all service on November 7, 2008. The airline once operated flights to more than 18 domestic destinations, with plans for international service to the United States. Its main base was Don Miguel Hidalgo y Costilla International Airport, Guadalajara.
The airline was established in 2005 by former Aeroméxico COO Guillermo Heredia and received its air operator's certificate in September of the same year.
On June 12, 2006, ALMA launched operations with its first flight from Guadalajara to Puebla. It had already signed lease agreements with GE Commercial Aviation Services (GECAS) for further Bombardier CRJ-200 aircraft.
ALMA was awarded its (IOSA)security and safety certification on March 2, 2007.
ALMA successfully combined air travel with bus services in what it called a Multimodal service. This service was offered on the following routes:
- For any passenger flying to La Paz and travelling on to San José del Cabo or Cabo San Lucas
- For any passenger flying to Tijuana and travelling on to Ensenada or Mexicali
- For any passenger flying to Puebla with a final short trip to its center (4 Poniente) and viceversa. In this last case, there was no extra charge.
From its first day of service, customers could access the airline through its online portal www.alma.com.mx. Customers could also book through other sales channels, including a Call Center (1 888 811 ALMA from the US / 01 800 800 ALMA in Mexico), Global Distribution Systems GDS (Sabre, WorldSpan and Amadeus) and Travel Agencies. ALMA offered competitive prices on all its routes, pegged at levels comparable to fares offered by other low cost airlines.
By the end of 2007, ALMA had grown its fleet to 18 aircraft and had announced plans to expand to 30 aircraft within the coming year, including two new CRJ900 aircraft on order directly from Bombardier. ALMA was then considered one the fastest growing regional airlines in Mexico. This turned out to be the high point in the airline's history. Within months ALMA was feeling the effects of soaring fuel prices and increased competition. In early 2008 the company indefinitely deferred further aircraft deliveries and then cut capacity. By the end of the summer the fleet had dropped to just 12 aircraft.
On November 7, 2008, ALMA announced on its website that it was ceasing all operations, effective immediately, citing the global economic crisis, the increase in fuel prices and the devaluation of the Mexican peso. The airline had not made any backup plans for its booked passengers. As a result, all such customers had effectively lost their money unless they were willing to make a claim to PROFECO, which stated that any such claim could literally take years to resolve. Aeroméxico offered to reprotect passengers, but it charged 999 pesos per segment subject to G class availability.
The ALMA de México fleet consisted of the following aircraft (as of 7 November 2008) :
- 2 Bombardier CRJ-900 NextGen (for delivery in late 2008) the order was cancelled, when operations ceased
At June 1, 2007, ALMA de México codeshared with the following airlines: