aQuantive
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (October 2007) |
aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.
Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, making it the second largest acquisition in Microsoft's history after skype.[1][2] The acquisition closed on August 10, 2007.[3] aQuantive now forms part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
[edit] References
- ^ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. http://www.hollywoodreporter.com/news/microsoft-pays-big-aquantive-136824. Retrieved August 16, 2011.
- ^ Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld. http://www.pcworld.com/article/131991/microsoft_to_buy_aquantive_for_6_billion.html. Retrieved August 16, 2011. "Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business."
- ^ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive’s McAndrews Can Outfox Google". Search Engine Land. http://searchengineland.com/microsoft-hoping-aquantives-mcandrews-can-outfox-google-12278. Retrieved August 16, 2011.
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