Following the development of MicrosoftWindows 95, standards adherents became annoyed that they were receiving email in HTML and non-human-readable formats. The first known appearance of a ribbon in support of the campaign was in the signature of an email dated 17 June 1998 by Maurício Teixeira of Brazil. Two groups of pursuers, Asciiribbon.org and ARC.Pasp.DE, differ in their attitudes towards vCard.
The ASCII ribbon campaign officially ended in June, 2013.  The website asciiribbon.org now hosts content unrelated to the campaign.