|This article relies on references to primary sources. (July 2014)|
|Founded||April 2007 - Leeds|
|Area served||United Kingdom|
|Products||Mobile telecommunications products and services|
Asda Mobile is a mobile virtual network operator (MVNO) in the UK, operated by Asda, using the EE network. Asda mobile previously used the Vodafone network before December 2013. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM Card (Standard, Micro or Nano SIM) or through an Asda Mobile handset.
Asda Mobile operates a single tariff which can have one of five bundles added onto it.
This table outlines the standard cost paid by any Asda Mobile customer unless a bundle option is added. (Note prices are based through the EE Network - October 2013)
|Calls (to any UK mobile, landline or Asda voicemail service)||8p/min|
|Text Messaging (SMS)||4p/text|
|Picture Message (MMS)||25p/text|
|Internet Use (GPRS)||5p/MB|
|International Calls or Text Messages (SMS)||24p/min or 8p/text|
Bundles are an option Asda Mobile customers can choose to add to make savings based on the standard costs.(Note prices are based through the EE Network - October 2013).
- £5, 100 mins, 2000 texts, 100mb data
- £5, 500mb data
- £5, Blackberry Service, 500 mb
- £10, 250 mins, 2000 texts, 250mb data
- £15, 500 mins, 2000 texts, 500mb data
- £20, 1000 mins, 2000 texts, 1gb data
All of the bundles only last for 30 days.
There are many phones available from Asda, either in-store, or from their online service Asda Direct. Asda sell both unlocked and locked phones: any phone sold on the Asda Mobile network is an unlocked, customisation-free phone that is just supplied with an Asda Mobile SIM alongside it; the locked phones are locked to one of the other major UK networks and sold with their SIM and potential phone customisations. As a result of the lack of a lock-in the mobiles sold on Asda Mobile's network tend to be dearer to buy than locked PAYG mobiles.
Asda Mobile has been awarded the Which award for best mobile network for the third year running, 2010, 2011 and 2012. Results based on coverage, pricing and customer service.