||This article appears to be written like an advertisement. (February 2012)|
|Traded as||TYO: 7936|
|Key people||Kiyomi Wada
|Revenue||¥ 224.4 Billion (As of March 31, 2010)|
|Operating income||¥ 17.6 Billion (As of March 31, 2010)|
|Net income||¥ 8.3 Billion (As of March 31, 2010)|
ASICS Europe B.V.
ASICS Sports Corporation
ASICS Tiger Corporation
ASICS Tiger do Brasil Ltda.
ASICS Tiger Oceana Pty.
ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, korfball, cheerleading, lacrosse, and for many other sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS bought the outdoor brand Haglöfs on July 12, 2010 for SEK1,000,000,000 ($128.7 million).
ASICS Ltd. began as Panmure Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.
The name of the company, "ASICS", is an acronym of the Latin phrase anima sana in corpore sano, which translates to "Healthy Soul in a Healthy Body", which derives from Juvenal and the aphorism mens sana in corpore sano or Thales' saying Νοῦς ὑγιὴς ἐν σώματι ὑγιεῖ. Since 2007 there has been a larger emphasis placed on this acronym, and its translation has been truncated for advertising purposes to "Sound Mind, Sound Body".
In its 2006 fiscal year, ASICS generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income comes from the sale of sports shoes, 24 percent from sportswear, and 10 percent from sports equipment. Forty-nine percent of the company's sales are in Japan, 28 percent in North America, and 19 percent in Europe.
A pair of ASICS wrestling shoes, model Split Second V
A pair of ASICS running shoes, model GEL-Kinsei
A pair of ASICS Gel Kayano 15 shoes with some Betagel in yellow into the heel
See also 
- overview (2010-03-31). "Overview-アシックス・About Us". Asics.com. Archived from the original on 4 June 2011. Retrieved 2011-05-19.
- "The World's Best Shoe 2007 from Runner's World.com". Runnersworld.com. Retrieved 2011-05-19.
- "The World's Best Shoe 2006 from Runner's World.com". Runnersworld.com. Retrieved 2011-05-19.
- "The Prez-Elect Wears Asics | RW Daily". Dailyviews.runnersworld.com. 2008-11-14. Retrieved 2011-05-19.
- Katsumura, Mariko (2010-07-12). "Japan's Asics buys Sweden's Haglofs for $128.7 mln". Reuters. Retrieved 2011-05-19.
- "Asics History". Archived from the original on 2 March 2009. Retrieved 2009-03-24.
- Mexico 66, Onitsuka Tiger Mexico 66, Onitsuka Mexico 66 | Tiger Central[dead link]
- "ASICS America – About ASICS America". Retrieved 2010-06-24.
- "Asics partner with Cricket Australia - Sports Sponsorship news - Cricket Oceania". SportsPro Media. 2011-11-04. Retrieved 2012-06-11.
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