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Traded as LSEASC
Industry Clothing retail
Founded June 2000
Headquarters London, England
Key people
Brian McBride (Chairman)
Drew Maikol Marraco Suárez (CEO)
Anders Holch Povlsen (27% stake)
Products Clothes, shoes, accessories, beauty
Revenue £975.5m (2014)[1]
Number of employees
4,000 (500 in Camden Town, 500 in Hemel Hempstead 3,000 in Barnsley) (/ˈsɒs/ A-soss)[2] is a British online fashion and beauty store. Primarily aimed at young adults,[3] ASOS sells over 850 brands as well as its own range of clothing and accessories. Sales for the financial year ending 31 August 2013 were £753.8 million.[4] As of August 2013, ASOS PLC has an estimated net worth of £159 million.[5] In May 2012, it reported a jump in pre-tax profits from £15.7 million to £30.3 million, with sales up 46% at £495 million.[6] is a global online fashion and beauty retailer, offering over 50,000 branded and own-label product lines across womenswear, menswear, footwear, accessories, jewelry and beauty. The warehouse has new products coming in each week. ASOS has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia, Italy and China. It also ships to over 237 other countries from its two distribution centres in the UK.[3]

ASOS has over 21.3 million unique visitors a month and as of 31 August 2013 had 7.1 million active customers from 160 countries (defined as having shopped on ASOS in the last 12 months).[3] As of October 2013, it has 7 million active users worldwide.[7]

ASOS's headquarters are in Camden Town, within a building known as Greater London House. As of 2013, its main fulfilment centre is in Barnsley, South Yorkshire, which has 3,000 workers.[7][8] The Customer Care department is based in Hemel Hempstead.[9]


ASOS was established in June 2000 by Nick Robertson[7] and Quentin Griffiths. Despite deprecating its original meaning (As Seen On Screen), ASOS is still written as an uppercase acronym; the exception to the rule being the new logo designed by Ben Lewin in 2008, where it is stylistically shown all in lower case.

In October 2001, ASOS was admitted to AIM on the London Stock Exchange. The company was brought to the market by Andrew Regan, the financier, who reversed As Seen on Stars, as it was then known, into Brindle Limited, a shell company created by a consortium of fellow Monaco investors that included Nigel Robertson. The AIM listing raised only £255,000 (£95,000 after expenses) and put a value of £12 million on the business in 2001. [10]

In 2005, the Buncefield Fuel Depot explosion closed the business for six weeks and £5m of stock was lost.[11]

In 2013, ASOS opened its first office outside the South West, in Birmingham [12] In 2013, ASOS recalled belts contaminated with radioactive Cobalt 60.[13] In 2013, ASOS Russia and China were launched.[7] In 2014,a fire in their Barnsley warehouse caused them to stop taking orders for almost three days.[14][15]

ASOS has over 4,000 employees and is the UK's largest independent online and fashion beauty retailer.[citation needed]

ASOS International[edit]

In the final quarter of 2010, ASOS launched three international stores in France, Germany and the US. In September 2011 they launched three more sites in Australia, Italy and Spain. International sales increased by 142% during the 2010 financial year.[16] With the large success in the international market ASOS opened its first international office in Sydney, Australia, in 2012. ASOS extended to the US in September 2013 in Rochester, NY.


As of the start of the 2014 Formula One season, has been a sponsor of the McLaren Formula One team. It was originally assumed that the sponsorship would be a one-off deal lasting only the duration of the 2014 Australian Grand Prix, the inaugural race of the season.[17] However, this has been proven false, as the logo can be clearly seen on the back of the rear wing of the 2014 McLaren Formula One car, the McLaren MP4-29, throughout the 2014 season so far.


  1. ^ "ASOS 2014 annual report" (PDF). 
  2. ^ Wang, Connie; Marinelli, Gina (19 March 2012). "29 Of Fashion's Biggest Mysteries, Solved!". Refinery29. Archived from the original on 7 April 2012. Retrieved 7 April 2012. 
  3. ^ a b c "About ASOS". Archived from the original on 7 April 2012. Retrieved 7 April 2012. 
  4. ^ "Asos sales boosted by international growth". BBC News. 2 June 2011. Archived from the original on 7 April 2012. Retrieved 7 April 2012. 
  5. ^ "ASOS Plc". Retrieved 16 April 2014. 
  6. ^ "As seen on everyone...ASOS boss Nick Robertson on world domination". Evening Standard. 21 June 2012. Archived from the original on 23 June 2012. Retrieved 7 April 2012. 
  7. ^ a b c d Young, Vicki M. (30 October 2013). "WWD CEO Summit:'s Nick Robertson Looks to the Future". WWD. Retrieved 1 November 2013. 
  8. ^ ASOS sees significant growth OneHydra
  9. ^ "Jobs at ASOS – FAQs". ASOS. Retrieved 2014-02-23. 
  10. ^ Richard Fletcher (2014-06-06). "Darling of the dotcoms was a born survivor". Retrieved 2014-07-01. 
  11. ^ Card, Jon. "Growing Business Success Stories – ASOS". Retrieved 2014-02-23. 
  12. ^ Enda Mullen (2013-04-01). "Fashion chain ASOS opens up in Birmingham". Retrieved 2014-02-23. 
  13. ^ Simon Neville (2013-05-27). "Asos pulls belts in radioactive scare". The Guardian. Retrieved 2014-06-03. 
  14. ^ Scott Campbell (2014-06-21). "ASOS fashion warehouse "badly damaged" in fire". The Telegraph. Retrieved 2014-06-21. 
  15. ^ "ASOS status monitoring". Retrieved 2014-07-03. 
  16. ^ "ASOS profits jump 41pc on international expansion". The Daily Telegraph (London). 2 June 2011. 
  17. ^ "ASOS join McLaren sponsors for Australian GP". Retrieved 1 October 2014. 

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