ASRock
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| Type | Public company (TWSE: 3515) |
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| Industry | IT Industry |
| Headquarters | Taipei, Taiwan |
| Key people | Chairman of the Board: Ted Hsu General Manager: Sterling Wu Chief Operating Officer: LL Shiu |
| Products | Motherboards, HTPC, Server, IPC |
| Revenue |  USD $3,380 million (2012) |
| Operating income | USD $49.90 million (2011) |
| Employees | 245 |
| Website | www.asrock.com |
ASRock Inc. is a manufacturer of motherboards, industrial PCs and home theater PCs (HTPC) based in Taiwan led by Ted Hsu. It was founded in 2002 and is currently owned by Pegatron Corporation.
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History [edit]
ASRock Inc. is a Taiwan-based electronics manufacturer which focuses on the development of motherboards, industrial PCs, and HTPCs. It was established in 2002, making ASRock a relatively young brand in the motherboard manufacturing industry. ASRock is currently led by chairman Ted Hsu and owned by the Pegatron Corporation.
ASRock has distributors in over 90 countries around the world and branches in Europe, US and China.
ASRock is the world’s third largest motherboard manufacturer,[1] having cooperated with Johnathan Fatal1ty Wendel - 12 times FPS World Games championship record holder - in the development of a gaming-oriented enthusiast motherboard in 2011. Additionally, in early 2012 ASRock enlisted the help of HWBOT world overclocking champion, Nick Shih.[2]
Products and service [edit]
Besides motherboards, ASRock’s desktop mini-computer products also have very strong competitiveness among the international community. These series of products are often recommended by the media and have an impressive history of award winning. Three ASRock products were short-listed for the 2012 Taiwan Brand Award for the first time, and then became endorsed products of the External Trade Development Council when they were promoting the quality image of Taiwan brands globally. In 2012, ASRock stepped into the industrial PC and server motherboard market and is expected to gain more profits in the future.
Market coverage [edit]
ASRock is the World’s top 3 motherboard brand and the distribution channels are cover electronics stores, PC stores, gadget retailers and online shop. Major sales regions in 2011 included Europe for 37.68%, Central and South America mainly accounted for 21.13%, Asia Pacific region accounted for 40.95% and other markets accounted for only 0.24%. As a whole, ASRock accounted for a large proportion of sales in Asia and Europe in terms of overall performance.
The Top 3 Motherboard Brand
- Korea: ASRock is the No.1 brand according to the Korea motherboard market share analysis in June 2012 (61% market share).
Source: http://news.danawa.com/News_List_View.php?nPage=2&sMode=shopping&nSeq=2168718&nBoardSeq=130&auth=1
- Japan: ASRock ranked No.2 in Japan.
Source: http://kakaku.com/pc/motherboard/
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According to the annual report for Digitimes 2011, ASRock strives to build up its own brand and has been growing very fast in the past years. Now, ASRock is one of the top 3 motherboard brand for 2 years. ASRock's overall performance has gradually drawn great attention worldwide.
Taiwan-based branded motherboards: Shipments 2011-2012 (m units)
| Company | 2011 shipments | 2012 shipments |
| Asustek | 23.2 | 22.2 |
| Gigabyte | 17 | 18.5 - 19 |
| ASRock | 7.8 | 8 |
| MSI | 7 | 6 |
| Biostar | 5 | 4.5 |
| ECS | 5 | 4.5 |
(Note: MSI and ECS' OEM shipments are not included in the figures. Source: Companies and market watchers, compiled by Digitimes, November 2012)
Reception [edit]
ASRock received a Tom's Hardware 2012 Recommended Buy Award for their X79 Extreme4 motherboard,[3] and also won the Xbit labs 2012 Editor Recommended Award with Z77 Extreme4.[4] Furthermore, ASRock Z68 Extreme7 Gen3, Fatal1ty Z68 Professional Gen3 and the mini PC series was awarded three 2011 Taiwan Brand Awards,.[5]
References [edit]
External links [edit]
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Wikimedia Commons has media related to: ASRock |
