ASRock

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ASRock Inc.
Native name 華擎科技股份有限公司
Type Public company
Traded as TWSE: 3515
Industry IT Industry
Founded 2002
Headquarters Taipei, Taiwan
Key people Chairman of the Board: Ted Hsu
General Manager: Sterling Wu
Chief Operating Officer: LL Shiu
Products Motherboards, HTPC, Server, IPC
Revenue Increase USD $3,380 million (2012)
Operating income Increase USD $49.90 million (2011)
Employees 324
Parent Pegatron
Website www.asrock.com

ASRock Inc. (Chinese: 華擎科技股份有限公司) is a manufacturer of motherboards, industrial PCs and home theater PCs (HTPC) based in Taiwan led by Ted Hsu. It was founded in 2002 and is currently owned by Pegatron.

History[edit]

ASRock Inc. is a Taiwan-based electronics manufacturer which focuses on the development of motherboards, industrial PCs, and HTPCs.

ASRock was originally spun off from Asus in 2002 in order to compete with companies like Foxconn for the commodity OEM market. Since then, ASRock has also gained momentum in the DIY sector and plans for moving the company upstream began in 2007 following a successful IPO on the Taiwan Stock Exchange.[1]

In 2010 it become part of Pegatron.[2] Asrock currently produce consumer, server, workstation and HTPC motherboards.

ASRock has distributors in over 90 countries around the world and branches in Europe, US and China.

ASRock is the world’s third largest motherboard manufacturer,[3] having cooperated with Johnathan "Fatal1ty" Wendel - 12 times FPS World Games championship record holder - in the development of a gaming-oriented enthusiast motherboard in 2011. Additionally, in early 2012 ASRock enlisted the help of HWBOT world overclocking champion, Nick Shih.[4]

Products and service[edit]

An ASRock-brand motherboard

Besides motherboards, ASRock also sells desktop minicomputers. Three ASRock products were short-listed for the 2012 Taiwan Brand Award for the first time, and then became endorsed products of the External Trade Development Council when they were promoting the quality image of Taiwan brands globally. In 2012, ASRock stepped into the industrial PC and server motherboard market.[citation needed]

Market coverage[edit]

ASRock is the World’s top 3 motherboard brand and the distribution channels cover electronics stores, PC stores, gadget retailers and online shops. Major sales regions in 2011 included Europe for 37.68%, Central and South America accounted for 21.13%, Asia Pacific region accounted for 40.95% and other markets accounted for only 0.24%. As a whole, ASRock accounted for a large proportion of sales in Asia and Europe in terms of overall performance.[citation needed]

The Top 3 Motherboard Brand

  • Korea: ASRock is the No.1 brand according to the Korea motherboard market share analysis in June 2012 (61% market share).[5]
  • Japan: ASRock ranked No.2 in Japan.[6]

Market share overview[edit]

According to the annual report for Digitimes 2011, ASRock has been growing very fast in the past few years. ASRock has been one of the top 3 motherboard brands for 2 consecutive years.

Taiwan-based branded motherboards: Shipments 2011–2012 (m units)
Company 2011 shipments 2012 shipments
Asustek 23.2 22.2
Gigabyte 17 18.5–19
ASRock 7.8 8
MSI 7 6
Biostar 5 4.5
ECS 5 4.5

(Note: MSI and ECS' OEM shipments are not included in the figures. Source: Companies and market watchers, compiled by Digitimes, November 2012)[7]

Reception[edit]

ASRock received a Tom's Hardware 2012 Recommended Buy Award for their X79 Extreme4 motherboard,[8] and also won the Xbit labs 2012 Editor Recommended Award with Z77 Extreme4.[9] Furthermore, ASRock Z68 Extreme7 Gen3, Fatal1ty Z68 Professional Gen3 and the mini PC series was awarded three 2011 Taiwan Brand Awards,.[10]

References[edit]

External links[edit]