|Founded||London, United Kingdom
|No. of locations||Zollikon, Switzerland
New York, United States
|Key people||Erik Wachtmeister (Founder, 2004)
Harvey Weinstein (Funder, 2006)
Patrick Liotard-Vogt (Buyer, 2009)
|Revenue||Unknown (June 2013)|
|Operating income||Unknown (June 2013)|
|Net income||Unknown (June 2013)|
|Total assets||Unknown (June 2013)|
|Total equity||Unknown (June 2013)|
|Employees||Unknown (June 2013)|
|Alexa rank||518,845 (April 2014[update])|
|Type of site||Social network service|
(since March 2004)
(since May 2013)
(since March 2004)
|Users||250.000 (April 2013)|
|Available in||English (UK)
ASMALLWORLD (ASW) is an invitation-only social network, which relaunched in the spring of 2013 as a private, by invitation only, international travel and social club, with a capped membership at 250,000 members. Described as "Myspace for millionaires" and "The secret social network for the elite", the site was founded in 2004 by Erik Wachtmeister and was one of the first social networks at that time.
To join, one must receive an invitation from an existing member. Only a small portion of ASW users has the ability to invite new members.
In May 2006, Harvey Weinstein's The Weinstein Company acquired the majority share. In October 2009, Weinstein sold the controlling stake in the company, citing a need to focus his company's resources on its struggling movie operations.
Swiss entrepreneur and investor Patrick Liotard-Vogt purchased the controlling stake and became the company’s Chairman. However, the new ownership group's has reportedly run into financial trouble, being sued by a former asmallworld employee and reportedly owing others debts of approximately $5,000,000. The ownership group has reportedly fled such debts to St. Kitts 
In February 2013, ASMALLWORLD announced that as of March 1, 2013, it would not be accepting new members, citing an initiative to ensure the integrity of the community. The company mapped a new strategy with a smaller network and more perks for its members. After shutting down, ASW relaunched in May 2013.
 The site relies on its members to determine who receives access to the community. To join, one must be invited by an existing member. According to founder Erik Wachtmeister, "members are people with large personal networks, frequent travel and highly active personality".
Of the existing membership, only certain members have the ability to invite new people to the community. ASW grants invite privilege to members on the basis of a number of variables, including geographic location, the member's activity and reputation, the composition and balance of the member's network, and completeness of the member's profile. These criteria are aimed at ensuring that the network is balanced in terms of geography, interests, tastes, and perspectives.
ASW users must obey a code of behavior, which mandates that they may only post pictures of themselves in their profile pictures and may not use aliases. The site is monitored for profanity, racism, slander, explicit promotion and commercialism, and suspicious behavior.
The site shares some features with other social network services, such as user profiles, an online calendar and private messaging. The site also offers over 100 "city guides" written by its members detailing and rating restaurants, bars and clubs. To facilitate meetups, ASW’s site has a “Geolocator” tool, which allows users to post travel plans as well as browse and comment on the travel plans of other members. Members can also view upcoming ASW-hosted events in different cities.
The site also allows members to buy and sell items, find potential employees and business partners, find investors or ventures to invest in, rent property, and find flatmates. Using the site’s discussion boards, members can exchange advice on travel and business, or simply engage in conversation.
ASMALLWORLD allows users to list multiple cities for their locations of residence.
ASMALLWORLD hosts about 300 events per year worldwide for members to get together. A membership card designed by Waris Ahluwalia provides access to various privileges and ASW events worldwide; an extensive privileges programme that offers deals and discounts on travel, lifestyle and luxury goods.
In 2011, members donated €40,000 to a sex trafficking prevention charity run by Somaly Mam. At the 2012 Winter Weekend in Gstaad, members raised $95,000 for the Alzheimer's Society. Carey Mulligan, an Ambassador for the Society's Alzheimer’s Society, was present.
The company also offers invitations to events hosted by its partners. For example, users might preview new collections from fashion designers. Members also have access to a privileges program. Here they can choose between over 500 partners offering reductions and VIP service among other things for hotels, car services, designer brands, and other lifestyle brands.
When ASMALLWORLD relaunched as a pay site in 2013 they promised members a week long free vacation in St. Kitts and free car service from various airports around the world. ASMALLWORLD has thus far failed to deliver on either of these promises, leading many members to be upset that they paid a high fee and did not receive the valuable services promised. The hotel in St. Kitts is not open as of spring 2014, and will not be fully open until 2015. Members who have been critical of this failure to deliver on the goods and services promised when the members were asked to pay the membership fee have had their comments deleted on ASMALLWORLD, have been removed from the site without warning, and have not received a refund.
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