||This article appears to be written like an advertisement. (June 2013)|
|Foundation date||London, United Kingdom
|No. of locations||Zollikon, Switzerland
New York, United States
|Key people||Erik Wachtmeister (Founder, 2004)
Harvey Weinstein (Funder, 2006)
Patrick Liotard-Vogt (Buyer, 2009)
|Revenue||Unknown (June 2013)|
|Operating income||Unknown (June 2013)|
|Net income||Unknown (June 2013)|
|Total assets||Unknown (June 2013)|
|Total equity||Unknown (June 2013)|
|Employees||Unknown (June 2013)|
|Alexa rank||538,453 (March 2014[update])|
|Type of site||Social network service|
(since March 2004)
(since May 2013)
(since March 2004)
|Users||850.000 (April 2013)|
|Available in||English (UK)
“’ASMALLWORLD’” (ASW) is a members-only travel and social club, founded in 2004 as one of the first social networks. The site re-launched in Spring 2013, and currently accepts membership-applications. Unlike Facebook and Myspace, ASMALLWORLD is an extremely exclusive network, with a rigorous membership-vetting procedure. To join, one must either receive an invitation from an existing member, or have their application approved by a panel of club-trustees, including the President and CEO of ASMALLWORLD. ASMALLWORLD’s current membership pool includes international tycoons and CEOs, nobility, world-famous celebrities, sportsmen, politicians, financiers, and editrixes among others. Sabine Heller is the current CEO and President of ASW.
In May 2006, Harvey Weinstein’s acquired the website’s majority share. Later, in October 2009, Weinstein sold the controlling stake in the company, citing a need to focus his company's resources on its struggling movie operations. Swiss entrepreneur and investor Patrick Liotard-Vogt purchased the controlling stake, and became the company’s Chairman. In February 2013, ASMALLWORLD announced that as of March 1, 2013, it would not be accepting new members, citing an initiative to ensure the integrity of the community. The company mapped a new strategy with a smaller network and more perks for its members. After shutting down, ASW relaunched in May 2013.
The site relies on its members to determine who receives access to the community. To join, one must be invited by an existing member. According to founder Erik Wachtmeister, "members are frequent-travellers with large personal networks and highly active personality".Of the existing membership, members have the ability to invite new people to the community. ASW grants an invite privilege to members on the basis of a number of variables, including geographic location, the member's activity and reputation, the composition and balance of the member's network, and completeness of the member's profile. These criteria are aimed at ensuring that the network is balanced in terms of geography, interests, tastes, and perspectives. ASW users must obey a code of behavior, which mandates that they may only post pictures of themselves in their profile pictures and may not use aliases. The site is monitored for profanity, racism, slander, explicit promotion and commercialism, and suspicious behavior.
The site shares some features with other social network services, such as user profiles, an online calendar and private messaging. The site also offers over 100 "city guides" written by its members detailing and rating restaurants, bars and clubs. To facilitate meetups, ASW’s site has a “Geolocator” tool, which allows users to post travel plans as well as browse and comment on the travel plans of other members. Members can also view upcoming ASW-hosted events in different cities.
The site also allows members to buy and sell items, find potential employees and business partners, find investors or ventures to invest in, rent property, and find flatmates. Using the site’s discussion boards, members can exchange advice on travel and business, or simply engage in conversation.
ASMALLWORLD allows users to list multiple cities for their locations of residence.
ASMALLWORLD hosts about 300 events per year worldwide for members to get together. Each year over 200 members attend the Winter Weekend in Gstaad, Switzerland, where members can join in wine tastings, fondue parties, and a dinner event.
In 2011, members donated €40,000 to a sex trafficking prevention charity run by Somaly Mam. At the 2012 Winter Weekend in Gstaad, members raised $95,000 for the Alzheimer's Society. Carey Mulligan, an Ambassador for the Society's Alzheimer’s Society, was present.
The company also offers invitations to events hosted by its partners. For example, users might preview new collections from fashion designers. Members also have access to a privileges program. Here they can choose between over 500 partners offering reductions and VIP service among other things for hotels, car services, designer brands, and other lifestyle brands. A membership card designed by Waris Ahluwalia gives members access to clubs around the world.
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