Andina de Televisión
|This article does not cite any references or sources. (December 2010)|
|Slogan||Siente (Feel, 2012- present)|
|Owner||Andina de Radiodifusión|
|First launch circa 1969 (television network) Second launch and revival from 1983|
|Andina de Radiodifusión Televisión|
Andina de Radiodifusión y Television, shortly known as ATV, is a Peruvian television network founded in 1969. After unsuccessful attempts to run it in the early 1970s and subsequent political turmoil in Peru the station was closed. Its revival took place in 1983 and since then the station has quickly gained a Peruvian audience by showing foreign films and broadcasting dramas, usually from Brazil. Until 1991 the station was known as Canal 9 (Channel 9), after its Lima, Peru VHF frequency.
The station is among the most watched television stations in Peru, often obtaining high ratings from past TV shows such as Magaly TV, a magazine and gossip show hosted by Peruvian journalist Magaly Medina.
ATV has had the Peruvian broadcasting rights to the FIFA World Cup 2010, as well as the last Olympic games and the European Championship. In 2014, ATV HD has announced it will broadcasting the full coverage of the FIFA World Cup 2014 in full HD to its viewers.
In November 2006, the Peruvian Minister of Transports and Communications published in Peru's official newspaper "El Peruano" a decree concerning Digital terrestrial television. In April 2007, ATV started to test their HD Channel with American NTSC system on channel 30.
ATV programming is varied and tries to attend to all agees and cultural groups within Peru. Among their usual programming is a morning show called "Que Tal Mañana!" hosted by Laura Borlini and comedians Fernando Armas and Hernan Vidaurre; soap operas such as Pasion de Gavilanes, El Color del Pecado or El Cuerpo del Deseo; news shows which include the daily "Primera Noticia", ATV Noticias and El Deportivo and the Sunday's Dia D; folkloric shows like Canto Andino; a movie reviews show called De Pelicula; a toddler-oriented programme called "Tu Bebe". It also broadcasts WWE shows RAW and Smackdown and its monthly pay per views. In January 2013, they started to broadcast Pablo Escobar: El Patrón del Mal, followed by El Señor de los Cielos in 2014.