ATV Home

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Home
Launched 29 May 1957
Owned by Asia Television Limited
Picture format 576i (PAL)
576i 16:9 (SDTV)
Language Cantonese
Broadcast area Hong Kong, Macau
parts of Guangdong Province, China
Philippines
Singapore
Formerly called

Rediffusion Television
(27 May 1957 - 29 September 1963)
Rediffusion Television Cantonese Channel
(30 September 1963 - 30 November 1973)
RTV-1
(1 December 1973 - 23 September 1982)
ATV Chinese
(24 September 1982 - 1 February 1987)
ATV Gold
(2 February 1987 - 12 February 1989)
ATV Home
(12 February 1989 - 7 October 2007)
aTV Home
(8 October 2007 - 31 December 2010)
aTV1
(31 December 2007 - 31 March 2009)

Sister channel(s) ATV World
Website HKatv.com/Home
Availability
Terrestrial
Hong Kong Analogue Channel 4
Hong Kong Digital Channel 11
Satellite
Dish Network Channel 698
Cable
Cable TV Hong Kong (Hong Kong) Channel 1
Macau CATV (Macau) Channel 3
IPTV
now TV Channel 11
HKBN bbTV Channel 11

ATV Home (Chinese: 亞洲電視本港台), also call aTV1, is one of the free-to-air Hong Kong Cantonese television channels in Hong Kong, the other being its arch-rival TVB Jade. Its sister station, ATV World, broadcasts in Hong Kong English. It is owned and operated by Asia Television Limited (Chinese: 亞洲電視有限公司), and is broadcast from the ATV Enterprises Office at 25-37 Dai Shing Street in Tai Po Industrial Estate in Tai Po, which is in the Tai Po District, in the North East region of Hong Kong's New Territories.In 2011, the University of Hong Kong research, atv home viewing rate of 40.27%

From Rediffusion to ATV[edit]

ATV Home's Cantonese channel, Rediffusion Television, began as a free-to-air TV service on 29 May 1957 known on-air as Rediffusion Television, and on 30 September 1963, the channel was renamed Rediffusion Television Cantonese Channel and Rediffusion Television English Channel. On 1 February 1967, the channels were renamed RTV-1 and RTV-2 respectively. On 10 November 1969 Rediffusion Television was granted a free-to-air television broadcasting license for its two television channels. On 24 September 1982, Rediffusion Television was bought out by the new ATV, and consequently the Cantonese and English language channel was renamed ATV Cantonese and ATV English. The channel was again renamed on 2 February 1987 as ATV Gold and ATV Diamond. The channel was again renamed on 13 February 1989 as ATV Home and ATV World.

ATV Home is broadcast 16 hours per day with many programmes carrying simultaneous dual-language audio tracks, through NICAM in analogue version, or multiple AC-3 streams in digital version. While most of the programmes are broadcast in Hong Kong Cantonese, a few are in either Mandarin, Korean or Japanese.

Competitive disadvantage[edit]

Partly due to its relatively late arrival as a free-to-air Cantonese-language TV station compared with its rival TVB Jade, its less well-established name and its lower operating budgets, ATV Home has struggled to compete with TVB Jade. The lack of well-established stars, far fewer new series, less compelling dramas or entertaining variety shows, has also made it very difficult for ATV to overhaul TVB's large ratings lead. However, the channel has made considerable efforts in recent years to gain a larger audience share, and a few shows now out-rate those of TVB Jade.

Programmes on ATV Home[edit]

Although far less popular or numerous than TVB drama series, ATV-produced drama is still quite well regarded, and some have attained popular and critical acclaim, including Crocodile Tears (鱷魚淚), Fatherland (大地恩情), The Legendary Fok (大侠霍元甲), Central Affairs I and II (情陷夜中環) and Reincarnated (天蠶變). Recent productions of note include The Pride Of Chao Zhou (我來自潮州), Who is the Winner? (勝者為王), King Of The Gambler (千王之王重出江湖) and The Good Old Days (再見艷陽天).

In recent years, ATV has created and hosted certain large-scale award shows, the most well-known of which would probably be The Annual Most Popular TV Commercial Awards (十大電視廣告頒獎禮).

Other 'infotainment' programmes like Stories From Afar (尋找他鄉的故事) ranked highly in the Appreciation Index Survey Best Television Awards (香港電視節目欣賞指數), as reflected by a public review.

Some ATV programmes, such as the entertainment news show Hong Kong Today (今日睇真D) and Who Wants To Be A Millionaire? (百萬富翁), have proved particularly popular, prompting the usually far more popular TVB to offer similar fare.

Well-known program[edit]

Drama series[edit]

A list of drama series produced by Asia Television Limited was import programmes by RCTI: