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Type Privately Owned
Founded 2003
Headquarters Twinsburg, Ohio
Key people

Alex Sonis CEO
Gary Muravin VP
Misha Troshin VP
Travis R. Bortz VP

Industry = Computer systems

AVADirect, Inc. is an American computer manufacturing company located in Twinsburg, Ohio near Cleveland. They specialize in highly customized computer systems including Microsoft Windows and Linux servers, high-end workstations and gaming systems, business PCs, and notebooks.

AVADirect is a GSA Schedule contractor, and has partnered with some of the hardware industry's largest suppliers.[1]

They are Microsoft Gold Certified Partners, Premier Intel Channel Partners, and are one of the few small computer manufacturers to be fully compliant with the requirements of ANSI/ ESD 20:20 standards.[2][3]


AVADirect’s parent company, Freedom USA, Inc., was founded in 1998. The company originally specialized in building computers and selling them at trade shows. In 2001 the company changed its business model from retail to web based.


In November 2006, AVADirect was awarded an Editor’s Choice Silver Award from HardOCP, which typically not only reviews systems, but also the buying experience. AVADirect scored an average across the board of 8.8 out of 10, with high marks in technical support, presentation, and value.[4]

AVADirect is also an active participant in the ResellerRatings community, and has the designation of an Elite merchant. (In order to have a Reseller Ratings Elite badge, a company must have a minimum 8.00 rating over a lifetime of customer reviews. Currently, they have a customer rating of over 9.9 out of 10.)[5]

In April 2009, AVADirect was awarded an Editor's Choice from CNET on AVADirect Custom Gaming PC. Rated Excellent, with overall score 4 stars.[6]


AVADirect’s major competitors include large manufacturers such as Dell and HP, as well as boutique vendors Alienware, Digital Storm, Falcon Northwest, Origin PC, Maingear, Puget Systems, and Velocity Micro.


On September 26,[when?] AVADirect had a system reviewed in the premiere episode of Wreckology for machinima.com. The system was stated as being "One of the fastest computer we have ever tested!" and was then sawed entirely in half. In December 2008, AVADirect received 8 out of 10 from MaximumPC for their Core 2 Crossfire DDR 3 Gaming System, with reviewer Gordon Mah Ung citing the system as “a nice machine and sensibly priced, given the amount of hardware it packs”.[7]

PC Perspective’s reviewer told readers in November 2008 that AVAdirect is for “those of you that don't have time, or really like the idea of having someone to call when things go wrong, AVADirect looks to be a great company to look for your next gaming system”.[8]

In March 2009, AVADirect's Core i7 computer was reviewed alongside two other boutique manufacturers, Alienware and Cyberpower, on Tom's Hardware.[9]


  1. ^ "Contractor Information". GSA eLibrary. General Services Administration. Retrieved 2009-03-09. 
  2. ^ "Solution Finder". Microsoft. Retrieved 2009-03-09. 
  3. ^ "Freedom USA, Inc.". Intel. Retrieved 2009-03-09. 
  4. ^ [1]</ "AVADirect Custom SLI Gaming System"]. Consumer. Retrieved 2009-03-09. [dead link]
  5. ^ "AVA Direct / Freedom USA, Inc.". Reseller Ratings. Retrieved 2009-03-09. 
  6. ^ "CNet Editor's Choice Award". CNet. Archived from the original on 4 February 2010. Retrieved 2010-02-23. 
  7. ^ "AVADirect Core 2 CrossFire DDR3 Gaming System". Maximum PC. Retrieved 2009-03-09. 
  8. ^ "AVADirect Custom Overclocked Gaming System Review". PC Perspective. Retrieved 2009-03-09. 
  9. ^ http://www.tomshardware.com/reviews/core-i7-system,2251-2.html

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