|Key people||Alex Sonis CEO
Gary Muravin CFO
Misha Troshin CMO
AVADirect, Inc. is an American computer manufacturing company located in Twinsburg, Ohio near Cleveland. They specialize in highly customized computer systems including Microsoft Windows and Linux servers, high-end workstations and gaming systems, business PCs, and notebooks.
They are Microsoft Gold Certified Partners, Premier Intel Channel Partners, and are one of the few small computer manufacturers to be fully compliant with the requirements of ANSI/ ESD 20:20 standards.
AVADirect’s parent company, Freedom USA, Inc., was founded in 1998. The company originally specialized in building computers and selling them at trade shows. In 2001 the company changed its business model from retail to web based.
In November 2006, AVADirect was awarded an Editor’s Choice Silver Award from HardOCP, which typically not only reviews systems, but also the buying experience. AVADirect scored an average across the board of 8.8 out of 10, with high marks in technical support, presentation, and value.
AVADirect is also an active participant in the ResellerRatings community, and has the designation of an Elite merchant. (In order to have a Reseller Ratings Elite badge, a company must have a minimum 8.00 rating over a lifetime of customer reviews. Currently, they have a customer rating of over 9.9 out of 10.)
AVADirect’s major competitors include large manufacturers such as Dell and HP, as well as boutique vendors Alienware, Digital Storm, Falcon Northwest, Origin PC, Maingear, Puget Systems, and Velocity Micro.
On September 26,[when?] AVADirect had a system reviewed in the premiere episode of Wreckology for machinima.com. The system was stated as being "One of the fastest computer we have ever tested!" and was then sawed entirely in half. In December 2008, AVADirect received 8 out of 10 from MaximumPC for their Core 2 Crossfire DDR 3 Gaming System, with reviewer Gordon Mah Ung citing the system as “a nice machine and sensibly priced, given the amount of hardware it packs”.
PC Perspective’s reviewer told readers in November 2008 that AVAdirect is for “those of you that don't have time, or really like the idea of having someone to call when things go wrong, AVADirect looks to be a great company to look for your next gaming system”.
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