A. Magazine

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A. Magazine was an Asian American-focused magazine published by A.Media, Inc., headquartered in Midtown Manhattan, New York City.[1][2] The company also had offices in Los Angeles and San Francisco.[1]

It was founded in 1989 by Jeff Yang, Amy Chu, Sandi Kim and Bill Yao to cover Asian American issues and culture, and grew out of a campus magazine Yang edited while an undergraduate at Harvard University.

The magazine operated for 12 years. On its tenth year, the magazine made a profit for the first time. During that year it reached its circulation high of 200,000. When the economy declined in 2001, the magazine declined.[1]

Until it ceased on February 20, 2002, it was the largest publication for English-speaking Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America.

Though well known and influential in the Asian American community, it was never profitable in its 13 year existence.

In November 1999, it obtained US $4.5 million in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. Unfortunately, this change came right as the dot-com boom was turning to bust. In early 2000, right after announcing their move to a 20,000-square-foot (1,900 m2) office in San Francisco, the stock market nosedived. In a desperate attempt to recover, they merged with Click2Asia in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.

See also[edit]

References[edit]

  1. ^ a b c Wan, William. "Pop Culture Asian American Magazine Falters." Los Angeles Times. December 8, 2003. Retrieved on September 25, 2012. "New York-based A magazine lived 12 years and finally turned a profit in its 10th year with a circulation high of 200,000,[...]"
  2. ^ "About Us." A Magazine. Retrieved on September 25, 2012. "A.Media, Inc. New York 667 Fifth Ave., 3rd Fl. New York, NY 10022"

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