A Whole New Mind
| A Whole New Mind: Why Right-brainers Will Rule the Future | |
|---|---|
 Front Cover |
|
| Author(s) | Daniel H. Pink |
| Country |  United States |
| Language | English |
| Subject(s) | Business |
| Publisher | Riverhead Books |
| Publication date | 2005 |
| Media type | Hardcover |
| Pages | 288 |
| ISBN | ISBN 1-57322-308-5 |
| OCLC Number | 56755886 |
| Dewey Decimal | 158 22 |
| LC Classification | BF408 .P49 2005 |
A Whole New Mind: Why Right-brainers Will Rule the Future is a book by Daniel H. Pink, author of Free Agent Nation. A Whole New Mind posits that the future of global business belongs to the right-brainers.
Contents |
[edit] Key concepts
A historical narrative starts the book outlining four major 'ages':
- Agricultural Age (farmers)
- Industrial Age (factory workers)
- Information Age (knowledge workers)
- Conceptual Age (creators and empathizers)
The fourth stage is where Pink focuses on how businesses can be successful.
Pink references three prevailing trends pointing towards the future of business and the economy: Abundance (consumers have too many choices, nothing is scarce), Asia (everything that can be outsourced, is) and Automation (computerization, robots, technology, processes). This brings up three crucial questions for the success of any business:
- Can a computer do it faster?
- Is what I'm offering in demand in an age of abundance?
- Can someone overseas do it cheaper?
When these questions are present, creativity becomes the competitive difference that can differentiate commodities. Pink outlines six essential senses:
- Design - Moving beyond function to engage the sense.
- Story - Narrative added to products and services - not just argument. Best of the six senses.
- Symphony - Adding invention and big picture thinking (not just detail focus).
- Empathy - Going beyond logic and engaging emotion and intuition.
- Play - Bringing humor and light-heartedness to business and products.
- Meaning - the purpose is the journey, give meaning to life from inside yourself.
[edit] Reception
A Whole New Mind is Pink's second book. The book is a long-running New York Times and BusinessWeek bestseller that has been translated into 20 languages. The book was named Best Business Book of 2005 by Strategy + Business, The Miami Herald, 800-CEO-READ, and Fast Company.
The book is part of a general movement in management literature to increasingly accept creativity and innovation as a source of business value.
[edit] See also
[edit] Publication information
ISBN 1-57322-308-5 (hardcover) 2005.
ISBN 1-59448-171-7 (paperback) 2006.
[edit] External links
- Review at 800 CEO READ
- References on AllConsuming.net for the hardback and paperback editions.
- Review on The Frugal Law Student and how A Whole New Mind Applies to Law.
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