Abbott Mead Vickers BBDO

From Wikipedia, the free encyclopedia
Jump to: navigation, search
AMV
Type Subsidiary of Omnicom Group
Industry Advertising, marketing
Headquarters London, England
Website http://amvbbdo.com

AMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.

History[edit]

AMV was founded by David Abbott, Peter Mead and Adrian Vickers.[1] It is the biggest advertising agency in the UK by revenue,[citation needed] and has been since 1979.[citation needed]

AMV is part of the BBDO network, the third largest agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the Gunn Report (the major independent audit of creative achievement) as the most successful creative network in the world.[citation needed] BBDO is part of the Omnicom Group.

In 2011, AMV added in-house community management and data departments, to integrate with teams and help develop insight for campaign strategy, as well as managing communities.

AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:

  • Walkers Sandwich
  • Metropolitan Police ‘Who Killed Deon?’
  • Doritos Late Night

Paul Brazier is Executive Creative Director and Ian Pearman is Chief Executive.

Awards[edit]

Cannes Lions

  • Grand Prix for Effectiveness 2011 – Walkers Sandwich
  • Direct Agency of the Year 2010
  • Grand Prix for Good 2010 – Metropolitan Police

Kinsale

  • Agency of the Year 2008/2009/2010

Creative Review

  • Agency of the Year 2010

The Big Won

  • Number one creative agency in the UK 2010
  • Number one direct and integrated agency in the UK 2010

Marketing Society

  • Most awarded agency for the third year running 2010

Revolution awards

  • Grand Prix for best use of consumer engagement 2010 – Doritos

FAB awards

  • Agency of the year 2010/2011

References[edit]

External links[edit]