Aberdeen Group

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Aberdeen Group, A Harte Hanks Company
Industry Research
Founded 1988
Headquarters Boston, MA
Key people
Maribeth Ross, Managing Director & Chief Content Officer
Kevin Prouty, COO and SVP, Research
Website www.aberdeen.com

Aberdeen Group Inc. is a provider of fact-based business intelligence research founded in 1988, trying to "understand the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering".[1]


Aberdeen conducts primary research studies surveying individuals as to their decisions and experiences when it comes to running their business.

Aberdeen Group was acquired by direct marketing company Harte-Hanks in September 2006.[2]

Market Research Coverage[edit]

Aberdeen Group market research areas include the following:[3]


  1. ^ About Us. Aberdeen Group Inc.
  2. ^ Harte-Hanks (HHS) to Acquire AberdeenGroup, StreetInsider.com. September 18, 2006.
  3. ^ Research Aberdeen Group Inc.
  4. ^ "Aberdeen Publishes ERP, IT Infrastructure, and Service Management Research Reports". MarketWatch. Retrieved 2012-02-12. 
  5. ^ Eddy, Nathan. "Recruitment Technology Drives Business Productivity: Report". eWeek. Retrieved 2012-02-12. 
  6. ^ Albert, Angeline. "Buyers lose out on savings by resisting automation". Supply Management. Retrieved 2012-02-12. 

External links[edit]