Absolute 80s

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Coordinates: 51°30′44″N 0°08′13″W / 51.512248°N 0.136937°W / 51.512248; -0.136937

Absolute 80s
AbsoluteRadio80s.png
City of license London
Broadcast area United Kingdom
Branding Absolute Radio
Slogan "The UK's only 80s Radio Station"
Frequency DAB:
11D (England/Wales/N. Ireland)
12A (Scotland)
Freesat: 726
Sky: 0200
Virgin Media: 951
First air date 4 December 2009
Format Non-stop music from the 1980s
Audience share 0.4% (December 2012, [1])
Owner Bauer Radio
Sister stations Absolute Radio
Absolute Classic Rock
Absolute Radio 60s
Absolute Radio 70s
Absolute Radio 90s
Absolute Radio 00s
Absolute Radio Extra

Absolute 80s, is a digital radio station in the United Kingdom catering for "reluctant adults" who want to reconnect with the tunes of their 80s youth.[1]

Absolute 80s launch[edit]

Absolute 80s launched at 7.00pm on 4 December 2009 replacing Absolute Xtreme.[2]

The marketing plan for Absolute 80s started with targeted sampling at 80s events such as Madness, Pet Shop Boys and Depeche Mode at the O2 Arena, and Simple Minds at Wembley Arena. The first track to play on the station was (You Gotta) Fight for Your Right (To Party!) by the Beastie Boys.[3][4]

On Friday 14 May 2010, Absolute 80s launched on Digital One national DAB digital radio.

DJs[edit]

Currently, DJs on Absolute 80s include Leona Graham, Martyn Lee, and Richie Firth. Sarah Champion hosts a live Friday night 80s show on sister station Absolute Radio that is also simulcast live on Absolute 80s. The Christian O'Connell Breakfast Show (Which also includes Richie Firth and Martyn Lee) from Absolute Radio is also simulcast live on Absolute 80s. Matthew Rudd hosts a weekend 'eclectic' programme featuring some of the more 'forgotten' hits of the decade, such as less radio-friendly charting singles by bands like Orchestral Manoeuvres in the Dark and Japan.

Tuning In[edit]

References[edit]

  1. ^ Tryhorn, Chris (2009-11-03). "Absolute Radio to launch 80s station". The Guardian. Archived from the original on 6 November 2009. Retrieved 2009-11-04. 
  2. ^ "Absolute 80s to launch tomorrow". The Airwaves. 2009-12-03. Archived from the original on 2011-07-24. 
  3. ^ "Absolute 80s ready to launch". Radio Today. 2009-12-03. 
  4. ^ "Absolute readies 80s push". Marketing Week. 2009-12-02. 

External links[edit]