|Traded as||Euronext: AC, LSE: 0H59|
|Key people||Sébastien Bazin (Chairman and CEO)|
|Products||Hotels and resorts|
|Revenue||€5.5 billion (2013)|
|Operating income||€536 million (2013)|
|Profit||€126 million (2013)|
|Total assets||€7 billion (end 2013)|
|Total equity||€2.6 billion (2013)|
Headquartered in Paris, France, the group owns, operates and franchises 3,600 hotels on 5 continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations in exotic locales.
In the 1960s, the travel industry in France was booming, but many new hotels were concentrated only in major urban areas such as Paris. At the time, Paul Dubrule and Gérard Pélisson were both living in the United States, working for major computer firms. They went into business together, and in 1967, founded the SIEH (Société d'investissement et d'exploitation hôteliers) hotel group. Having seen the success of American lodging properties in suburban areas and along major highways, Dubrule and Pélisson opened their first American-style Novotel hotel outside Lille in northern France.
In 1974, they launched the ibis brand with the opening of the ibis Bordeaux. The following year, SIEH acquired the Courtepaille and Mercure brands, and in 1980 the Sofitel hotel brand, which then consisted of 43 hotels. Two years later, in 1982, the SIEH bought Jacques Borel International, the then world-leading brand offering restaurant vouchers. In 1983, the Group, which had restaurant tickets and hotels, changed its name to the Accor Group. In 1984, Dubrule and Pélisson were elected "Managers of the Year" by France’s Le Nouvel Économiste magazine. In 2010, Accor SA sold 48 hotels for 367 million euros ($465 million) as part of a plan to liquidate some real estate holdings including 31 properties in France, 10 in Belgium, and 7 in Germany. The sale occurred over the next three years and cut debt by about 282 million euros.
Five years later, in 1990, it entered the North American market by acquiring Motel 6; and later the Red Roof Inn chain, which it later sold to Starwood and a consortium of Citi’s Global Special Situations Group and Westbridge Hospitality Fund, L.P. respectively.
In June 2010, the shareholders of Accor approved the demerger of its hotel and voucher businesses. Accor Services became Edenred. The two entities started trading as separate companies on the Paris stock exchange from 2 July 2011. In 2011, Accor introduced its new brand positioning with the slogan: Open new frontiers in hospitality.
Today, Accor has France’s largest number of hotels in the low, medium and high-range price brackets in Paris and across the country.
In November 2013, Accor redefined its group business model on two core competencies: hotel operator and brand franchisor (HotelServices) and hotel owner and investor (HotelInvest).
In 2006, Gilles Pélisson, nephew of Accor co-founder Gerard Pélisson, took over the group as CEO, replacing former CEO Jean-Marc Espalioux. Accor appointed Serge Weinberg, head of Weinberg Capital Partners, chairman of the supervisory board. In February 2009, CEO Gilles Pélisson was appointed chairman and CEO. Gilles Pélisson had previously been head of Bouygues Telecom, chairman of NOOS, the leading cable network in France, and CEO of Euro Disney. He was co-vice-president of the Novotel brand in 1994.
In September 2007, Gerard Pélisson and Paul Dubrule published a book called Reaching for the Impossible, recounting the expansion of the group across the world. In 2009, Denis Hennequin joined the Group’s board of directors and replaced Gilles Pélisson as CEO in January 2011. He stepped down in April 2013 and Yann Caillère was appointed CEO for a transitional period. In August 2013, Sebastien Bazin was named Chairman and CEO, replacing Yann Caillère who left the group.
Board of Directors (August 2013):
- Sebastien Bazin, Chairman and CEO
- Philippe Citerne, Vice-President of the Board (*)
- Jean-Paul Bailly, Former Chairman and Chief Executive Officer of RATP, Honorary President of the French Post Office (Groupe La Poste)
- Mercedes Erra, Executive President of Havas Worldwide (*)
- Sophie Gasperment, Group General Manager, Financial Communication and Strategic Perspective of L’Oréal
- Iris Knobloch, Chairman of Warner Bros Entertainment France(*): Independent Director
- Bertrand Meheut, Chairman of the management board of Canal+ Group (*)
- Virginie Morgon, Member of the Executive Board and Executive Vice-President of Eurazeo
- Nadra Moussalem, Principal and Co-head of Colony Capital Europe
- Patrick Sayer, Chairman of the executive board of Eurazeo
Executive Committee (November 2013):
- Sebastien Bazin, Chairman and CEO
- Sven Boinet, Deputy Chief Executive Office (Chief Transformation Officer, Human Resources and Legal)
- Vivek Badrinath, Deputy Chief Executive Office (Marketing, Digital Solutions, Distribution and Information Systems)
- Sophie Stabile, Chief Financial Officer
- Christophe Alaux, Chief Operating Officer, HotelServices France
- Roland de Bonadona, Chief Operating Officer, HotelServices Americas
- Jean-Jacques Dessors, Chief Operating Officer, HotelServices Mediterranean, Middle East and Africa (MMEA)
- Michael Issenberg, Chief Operating Officer, HotelServices Asia Pacific
- Peter Verhoeven, Chief Operating Officer, HotelServices Northern, Central and Eastern Europe
The company's head office, which houses the company's executive management, is located in the Immeuble Odyssey in the 13th arrondissement of Paris, France. This facility is the company's registered office. The seven storey, 14,000-square-metre (150,000 sq ft) building was designed by British architect Norman Foster and features glass plates in its façade. Géraldine Doutriaux of Le Parisien called it "[u]n bel immeuble lumineux" ("a beautiful, bright building").
In August 2012, Accor announced its economy brands would be reinvented into "the ibis family", including 3 complementary brands - ibis, ibis budget (formerly Etap Hotel) and ibis Styles (formerly all seasons). The hotel properties have undergone extensive refurbishments including new bedding and enhanced common areas. All ibis Family brands feature the SweetBed. In 2014, the brand launched its new restaurant concept: ibis Kitchen.
ibis represents Accor's largest portfolio of hotels and resorts with 1,000 hotels in 59 countries. From 1997, ibis was the first economy hotel brand to be quality certified ISO 9001, an international standard outlining its commitment to service quality. 85% of the network is ISO 9001 certified.
Former budget and economy hotel brands
Accor acquired Red Roof Inn in 1999 for $1.115 billion, increasing its presence in North America. In April 2007, Accor sold the majority of its interests in Red Roof Inn to Citigroup Global Special Situations Group and Westbridge Hospitality Fund LP for $1.3 billion. Accor retained some hotels for rebranding into their Motel 6 brand. Motel 6 and Studio 6
Accor purchased Motel 6 in 1990. In October 2012, Accor finalized the sale of its 1,102 US Motel 6 and Studio 6 hotels to Blackstone.
Adagio offers 90 'ready-to-live' apartment-style accommodations in 8 countries suitable for medium and long-stay business guests.
Grand Mercure is a full-service hotel and resort brand representing 9 hotels and apartment hotels in 5 countries.
Grand Mercure Apartments cater to long-stay travellers with rates that depend on length of stay. The apartments have kitchen and laundrette facilities. There are 20 apartments in 3 countries.
Mei Jue is a Chinese adaptation of the Grand Mercure brand. It is designed for travellers in China who want an upscale hotel brand. There are 13 hotels and more than 65 new developments scheduled for 2015.
Maha Cipta is the Indonesian adaptation of Grand Mercure. It features 2 hotels in Indonesia.
The Sebel is a brand of premium apartments. There are 15 properties in Australia and New Zealand. By end 2014, this is expected to grow to 30 properties.
The brand's official Ambassador is actress Kristin Scott Thomas.
Sofitel So are designer hotels in Bangkok, Thailand, and Bel Ombre, Mauritius. Each SO is designed by a famous architect: Kenzo Takada designed the Sofitel So in Mauritius, and Christian Lacroix designed the Sofitel So in Bangkok. The third Sofitel So, Sofitel So Singapore, is expected to open in May 2014. By 2015, new Sofitel SO hotels are expected in Mumbai (India), Rio de Janeiro (Brazil), Auckland (New Zealand) and Sydney (Australia).
Sofitel Legend is a chain of hotels in 5 countries. The hotels are usually listed as historic monuments. The Sofitel Legend Metropole Hanoi was the first Sofitel Legend, named in July 2009.
Thalassa sea and spa
Thalassa sea and spa: 15 destinations, 14 thalassotherapy sites, 18 hotels, 4 countries
Lenôtre: In July 2011, Accor sold its stake in Lenôtre.
Mirvac Hotels & Resorts acquisition in Australia
In November 2011, Accor attained exclusive marketing rights to Mirvac Hotels & Resorts, greatly expanding Accor's presence in Australia with 48 new hotels and resorts.
Though some Mirvac brands - Sebel, Quay West, Citigate and Sea Temple - will remain under their existing brands, others became part of Accor's up-scale and luxury hotel and resort brands. As a result, the MGallery and Pullman brands expanded their presence in Australia.
- Pullman and Mercure Brisbane King George Square - formerly The Sebel and Citigate King George Square Brisbane
- Pullman Resort Bunker Bay Margaret River - formerly Quay West Resort Bunker Bay.
- Pullman Cairns International - formerly The Sebel Cairns Resort.
- Pullman Palm Cove Sea Temple Resort and Spa - formerly Sea Temple Palm Cove Resort.
- Pullman Sydney Hyde Park - formerly Sydney Marriott Hotel Hyde Park.
- Pullman Quay Grand Sydney Harbour - formerly Quay Grand Suites Sydney.
- Pullman Port Douglas Sea Temple Resort and Spa - formerly Sea Temple Port Douglas Resort.
- Sea Temple Surfers Paradise is likely to rebrand as a Pullman resort in 2013.
- Harbour Rocks Hotel Sydney
- Hotel Lindrum Melbourne
- The Como Melbourne
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- "Adagio". Accor.com. Retrieved 14 February 2014.
- "Grand Mercure". Retrieved 15 March 2012.
- "The Sebel". Accor.com. Retrieved 7 October 2013.
- "Pullman". Accor.com. Retrieved 21 November 2011.
- "MGallery". Accor.com. Retrieved 21 November 2011.
- "Sofitel". Accor.com. Retrieved 21 November 2011.
- "Sofitel So Singapore". Sofitel.com. Retrieved 18 March 2014.
- "Thalassa Sea and Spa". Accor.com. Retrieved 21 November 2011.
- "Accor to Sell Lenôtre" (Press release). Accor. 21 July 2011. Retrieved 17 October 2014.
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