Account executive
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An account executive is a sales representative. The title is given to members of an organisation's sales staff.
In larger organizations, account executives are given direct responsibility for the dealings with one or more high volume customers or clients. These customers or clients, referred to as accounts, are important to the organization's success, and so an account executive is necessary to manage one or more persons dedicated to serving the needs of the transactions and relationships with the customer.
In the advertising industry, account executives are the second-lowest-ranking members of the client service department, outranking only entry-level account coordinators.[citation needed] The word "executive" here means to "execute" - that is they are mostly responsible for more practical parts of the advertising jobs (ie leaflets, distributions, adaptations of materials from different languages etc). They answer to the respective account supervisor and/or to the client service director/account director. That depends on the country and on the account you are working for. In Spain for example, an account executive could probably develop very important campaigns on his/her own.[citation needed]
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An account executive is a sales representative. The title is given to members of an organisation's sales staff.
In larger organizations, account executives are given direct responsibility for the dealings with one or more high volume customers or clients. These customers or clients, referred to as accounts, are important to the organization's success, and so an account executive is necessary to manage one or more persons dedicated to serving the needs of the transactions and relationships with the customer.
In the marketing communications industry, account executives are the second-lowest-ranking members of the client service department, outranking only entry-level account coordinators, according to Dave Wood from The Agency Management Roundable. The word "executive" here means to "execute" - that is they are responsible for managing the more tactical parts of the agency/client relationship (day to day client interface and project management if no formal project manager is on staff). They answer to the respective account supervisor and/or to the client service director/account director. That depends on the country and on the account you are working for. "In the US and Spain for example, an account executive in a small firm could probably develop very important campaigns on his/her own," says Dave Wood. The role of account executives/managers is changing. The latest recession, that has caused staff downsizing, has redefined the role as a more strategic position, requiring the account executive/manager to focus on client business issues and not just marketing communication issues.
