Accountancy Age

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Accountancy Age
Editor Gavin Hinks
Former editors Damian Wild[1]
Staff writers Kevin Reed, David Jetuah, Rachael Singh, Mario Christodoulou
Categories Accountancy, finance, tax, systems
Frequency Weekly
Circulation 65,000
First issue 1969
Final issue 21 April 2011 (print)
Company Incisive Media
Country United Kingdom
Language English
Website www.accountancyage.com
ISSN 0001-4672

Accountancy Age is a trade magazine for accountants and financial staff in the United Kingdom. After running from 1969 to 2011 with a circulation of over 60,000 in print,[2] it changed with effect from May 2011 to an online-only publication.

As of March 2012 it changed from a free publication to require a paid subscription for unlimited access to the site. A limited number of pages may be visited without charge.[3]

History[edit]

Accountancy Age was first published on 5 December 1969, by Michael Heseltine's company Haymarket Publishing.[4] Haymarket later sold Accountancy Age and Computing magazine to become the mainstay journals of VNU Business Publications Ltd, which formed in 1980.[5] The parent company, Dutch media group VNU, was acquired by a group of private equity firms in 2006, and renamed as The Nielsen Company. They then sold the business publications division to venture capital group 3i, which in February 2007 sold the UK company to its current owner, Incisive Media.[6]

Incisive announced in April 2011 that the last print edition would be dated 21 April 2011.[7]

Awards[edit]

From 1995 to 2010 the magazine organised and hosted The Accountancy Age Awards for accountancy firms, individuals, teams, initiatives and software packages.[8][9] In 2011 these were succeeded by the British Accountancy Awards, hosted by Accountancy Age in partnership with ACCA.[10]

The magazine has itself won various awards including a top 500 UK "Business Superbrand" in 2007[11] and the 2008 Award for "Editorial Team of the Year" from the Association of Online Publishers.[12] Liam Saunders' weekly cartoon "Colin"[13] won the Workworld Media Award for "Cartoonist of the Year" in 2003.[14]

Readership[edit]

The magazine's target audience is British qualified accountants, to whom it is sent on request without charge. It claims 65,000 readers in this group,[15] up a little from the 62,000 stated in the first issue.[4] The AOP's editorial award case study refers to "senior figures at big four firms and in government swearing by the team’s newswires, live blogs, and multimedia industry coverage",[12] and the magazine claims that it is considered the "independent voice of the profession".[15]

Products[edit]

Accountancy Age also offers professional services including web-based tools for software selection and financial analysis.[16]

References[edit]

  1. ^ Damian Wild at BusinessGreen.com
  2. ^ "ABC Profile Certificate of Circulation". Audit Bureau of Circulations. 30 June 2004. Archived from the original on 4 May 2005. Retrieved 13 January 2014. 
  3. ^ "Subscription FAQ". Accountancy Age. Retrieved 23 March 2012. 
  4. ^ a b First issue of Accountancy Age, 5 Dec 1969
  5. ^ Acquisition of VNU Business Publications Ltd, Incisive Media press release, 8 Feb 2007
  6. ^ Incisive to buy VNU Business Publications, Daily Telegraph, February 6, 2007
  7. ^ Incisive Media discontinues the print edition of Accountancy Age, Accountancy Age, 15 Apr 2011
  8. ^ Accountancy Age Awards.com: 2010 Awards
  9. ^ "Companies House wins Awards: Accountancy Age Awards 2006". Companies House. 2006. Archived from the original on 18 November 2011. Retrieved 18 November 2011. 12 year history of the awards 
  10. ^ British Accountancy Awards
  11. ^ Business media 'Superbrands' recognised, PPA News, 13 March 2008
  12. ^ a b Accountancy Age - Winner of Editorial Team - Business 2008, UK AOP case study, 28 October 2008
  13. ^ http://www.accountancyage.com/colin
  14. ^ In other news, The Comics Journal, 17 November 2003
  15. ^ a b Accountancy Age at Incisive Media website
  16. ^ Accountancy Age launches software to improve client service, Accountancy Age, 23 Apr 2009

External links[edit]