Winter 2011 cover with Leigh Bowery
Aiming to merge the historical with the contemporary, each issue of Acne Paper evolves around a key theme with the purpose of representing all creative practices in the context of history, philosophy, science, journalism and other academia. Textual content consists of interviews, prose, poems and essays that together with fashion editorial, visual portfolios and artwork formulates its approach to the creative industry and its cultural voice and expression. By creating a high-profile publishing product in an A3 ISO 216 format, Acne Paper has been part of revolutionizing brand communication as Acne does not advertise or market itself in traditional fashion media such as editorial campaigns.
The New York Times’ Cathy Horyn writes “Acne Paper, under the editorship of Thomas Persson, is fast becoming one of the best little fashion magazines … the envy of mainstream glossies.”. As well as “The appeal of Acne Paper is the unfettered blend of the new and the nostalgic, except it doesn’t feel like nostalgia in this context. Maybe it just feels free.”. Eric Wilson, also of The New York Times writes “Acne Paper, has also become a cult hit, like Andy Warhol’s Interview in the early days, for its insider perspective on the most obscure corners of fashion and its wealth of big-name contributors.”. Susannah Frankel of The Independent writes "There is an organic and authentic quality to Acne Paper, a sense of it extending above and beyond an obviously commercially viable concern, which is genuinely inspiring.".
In 2006 Acne Paper was exhibited at the Visionaire Gallery in New York as part of their MEGAZINES exhibition. In 2008 Acne Paper No 4 Playfulness won the D&AD award for Magazine and Newspaper Design – Entire Magazines, Magazine and Newspaper Design Front Cover, Typography – Magazine and Newspaper Design Homage as well as Photography – Magazine and Newspaper Design Homage.
Themes of issues
- No 1 The City
- No 2 Escapism
- No 3 Education
- No 4 Playfulness
- No 5 Elegance
- No 6 Exoticism
- No 7 Tradition
- No 8 Eroticism
- No 9 Art/Spirituality
- No 10 Legendary Parties
- No 11 The Artist’s Studio
- No 12 Youth
- No 13 The Body
- No 14 Manhattan
- No 15 The Actress
- "About Us". Acne Paper. Retrieved 30 April 2015.
- Persson, Thomas. "For the Moment; Thomas Persson Enlists His Friends as YouTube Veejays". New York Times. Retrieved 12 November 2011.
- "Northern Discretion: Thomas Persson of Acne Paper – Page". Interview Magazine. Retrieved 12 November 2011.
- Persson, Thomas (14 April 2008). "For the Moment | Thomas Persson". New York Times. Retrieved 12 November 2011.
- Persson, Thomas (18 April 2008). "For the Moment | Thomas Persson on the Colors of Lanvin". New York Times. Retrieved 12 November 2011.
- "For the Moment | Thomas Persson on His Creative Posse". New York Times. 16 April 2008. Retrieved 12 November 2011.
- Persson, Thomas (15 April 2008). "For the Moment | Thomas Persson on Lisa Rovner". New York Times. Retrieved 12 November 2011.
- "Brands' own magazines to render 'old' fashion media obsolete?". The Independent. UK. 16 March 2011. Retrieved 12 November 2011.
- "Style – The boom in branded magazines". Financial Times. 8 January 2010. Retrieved 12 November 2011.
- Horyn, Cathy (1 June 2009). "Bikini Mowing". Runway.blogs.nytimes.com. Retrieved 12 November 2011.
- Wilson, Eric (14 October 2009). "Stockholm Label Acne Wants to Be Known for More Than Jeans". The New York Times. Sweden. Retrieved 12 November 2011.
- Susannah Frankel (1 August 2011). "Paper dreams: The latest issue of Acne's magazine – Features – Fashion". The Independent. UK. Retrieved 12 November 2011.
- "’Zine Queens". Fashion week daily. 7 July 2006. Retrieved 12 November 2011.
- "D&AD". Dandad. Retrieved 12 November 2011.