Nintendo European Research & Development

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Nintendo European Research & Development
Type Subsidiary of Nintendo
Industry Video games
Founded March 2003
Headquarters Paris
Key people Alexandre Delattre
(Managing Director and CTO)
Jérôme Larrieu
(Chief Science Officer)
Products Video playback software
Middleware
Website nerd.nintendo.com

Nintendo European Research & Development (or NERD) was formerly known as Mobiclip, formerly known as Actimagine /ˈɑːktɨmən/, is a Nintendo subsidiary, located in Paris, which develops software technologies and middleware for Nintendo platforms.[1]

Some notable customers, aside from Nintendo, included Sony Pictures Digital, and Fisher-Price. Nintendo licensed Mobiclip compression technology for the Game Boy Advance and Nintendo DS video game consoles, used by popular games such as Square Enix's Final Fantasy III and Konami's Contra 4; Fisher-Price used them for its Pixter Multi-Media educational toy. Sony Pictures Digital and The Carphone Warehouse used Mobiclip software to deliver TV-like full length movies on MicroSD memory cards for smart phones.

Nintendo European Research & Development (NERD) has patents on its video codecs and DRM technology.

History[edit]

Actimagine logo

Actimagine was established in March 2003 by a team of engineers and managers. Actimagine started out with mobile gaming consoles. The video compression technology offered by Mobiclip was an optimized response to the battery life and video quality requirements of Nintendo video gaming platforms: Game Boy Advance, Nintendo DS, Wii, and Nintendo 3DS.

The Mobiclip codec provides high video quality with low battery consumption and has been selected by major studios, such as Sony Pictures Digital, Paramount, Fox and Gaumont Colombia Tristar Films, and by leading handset manufacturers, such as Nokia or Sony Ericsson, to deliver video on memory cards for mobile phones.

On April 2006, Actimagine raised €3 million in equity financing from US venture capital firm GRP Partners. This first round of institutional fund raising enabled Actimagine to accelerate its business development in the US and Japan. The same year, Adobe acquired Actimagine's Flash rendering engine optimized for mobile devices.[2]

In 2008, Mobiclip launched the first application delivering live TV on the iPhone, a year before Apple. [3] [4]

On October 2011, Mobiclip[5] was bought by Nintendo and is now a subsidiary of the latter. Since then it is now known as Nintendo European Research & Development or NERD.

Mobiclip video codecs[edit]

Mobiclip logo

Mobiclip was developed with a completely different algorithm from the one used for other video codecs on the market, based on minimal use of the processor resources, allowing battery life to be increased considerably and the cost of the hardware to be reduced.

Nintendo licensing[edit]

Nintendo selected Mobiclip as its main provider of video codec technologies on the GameBoy Advance, Nintendo DS, Nintendo Wii and Nintendo 3DS. Major software titles used it for in-game cinematics, including:

List of software developed[edit]

References[edit]