"Action" is a self-written and produced 1975 song by the rock band Sweet. The song went through several iterations; a 7" single version was recorded at Ian Gillan's Kingsway Studios in London and slightly different versions appear on the albums Strung Up and Give Us a Wink. It reached the Top 10 in 1975 in numerous European countries and Canada but stalled at #15 in the UK and #20 in the US. The lyrics refer to Sweet's negative treatment as pop-stars, particularly by the music press, and to the demands of the music industry. The track features a masked 'backwards vocal' with the words 'You kiss my arse'.
"Action" was covered by British hard rock band Def Leppard from their album Retro Active. The music video was directed by Phil Tuckett from NFL entertainment. The approximate shooting date was between June and December 1993. The locations are live in Sheffield, Ottawa, and Joe's home in Ireland. The band 'discovered' the masked backwards vocal on the original track and refer to same on the CD single cover.