Action (supermarkets)

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Action Supermarket.png

Action (formerly Action Food Barns and Action Supermarkets) was an Australian supermarket chain.

Based in Perth, Western Australia, Action had 80 supermarkets across Western Australia, Queensland and New South Wales, and was one of the largest supermarket chains in Australia. Action Supermarkets Head Office was located at 218 Bannister Road Canning Vale WA 6155, Action's Fresh Produce Center was located at 24 Walters Drive Osborne Park and Meat Center at Pavers Circle Malaga.

Trading[edit]

Its generic brand range was called "Basics" and its corporate generic brand range was the "Signature Range". Action's last slogan was "Action means a great deal". Previous slogans included "Packed Full of Great Shopping Ideas" and "Packed Full of Good Taste".

Action served in excess of 750,000 customers every week and employed over 7,800 staff. Total supermarket trading area at the end of the November 2003 was approximately 159,000 square metres. Action still holds the largest trading floor area at Whitfords (Hillarys) and Innaloo. Action's first supermarkets were located in Dianella, Dogswamp (Yokine), Morley, Woodlands and Osborne Park. Innaloo still holds the largest trading area in the southern hemisphere.

Demise[edit]

Action was originally operated exclusively in Western Australia (WA) by Foodland Associated Limited,[1] which was New Zealand's largest supermarket company and also operated the Supa Valu, Dewsons and Dewsons Express supermarkets in WA.

FAL website before takeover http://web.archive.org/web/20050615131210/http://www.fal.com.au/fal/home.jsp?ident=HOME

In 2000, Action had expanded into Queensland and northern NSW by purchasing 40 Franklins stores and associated distribution centres.

FAL was later sold to rivals Metcash (Australian licensee of the international IGA brand) and Woolworths in late 2005.[2][3]

In March 2006, Metcock (Metcash) announced that it would convert its remaining Action-branded supermarkets into IGA-branded stores. By October 2007, the last of the stores had been converted or sold.[1]

References[edit]

  1. ^ a b "Metcash sells all Action stores in WA". The Age. Fairfax Media. 15 October 2007. Retrieved 21 January 2014. 
  2. ^ "Metcash - Our History". Metcash. 2013. Retrieved 21 January 2014. 
  3. ^ "Inside Business - Metcash buys into Foodland". Australian Broadcasting Corporation. 5 November 2005. Retrieved 21 January 2014.