Active Enterprises

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Active Enterprises, Ltd.
Type Private
Industry Interactive entertainment
Founded Miami, Florida, United States
Founder(s) Vince Perri, Raul Gomila
Headquarters Miami, Florida, United States (headquarters)
Nassau, Bahamas (management)
Key people Vince Perri
Raul Gomila
Products Action 52
Cheetahmen II
Cheetahmen: The Creation

Active Enterprises Ltd. is a defunct American video game developer headquartered in Miami, Florida[1] which was active in the early 1990s. Their best known game, officially released by the company, was the infamous Action 52 multicart for the NES and Sega Genesis video game consoles.

Company history[edit]

Active Enterprises was formed by Raul Gomila and Vince Perri in 1989, and was founded by the genesis of the idea behind Action 52, a collection of 52 original games on one cartridge which was developed and published internally and eventually released for the NES in 1991. The game was not licensed by Nintendo.

Promising 52 "new and original exciting games", Action 52 was initially sold for the comparatively high price of $199 USD (or "less than $4 for each game"), and was backed up by a promotional contest which offered a grand prize of $104,000.[2] However, the title soon became notorious for the poor quality of its games and their numerous bugs and glitches, while the contest, which involved reaching a stage in the game Ooze became essentially unwinnable due to these same factors. Nonetheless, in 1993 Active Enterprises contracted Farsight Technologies to port Action 52 to the Sega Genesis and the SNES, and develop the sports game Sports 5. Only Action 52 for the Genesis was released out of these 3 games.

Action 52 also included a game titled The Cheetahmen, which Active Enterprises trademarked in 1992 and hoped to turn into a Teenage Mutant Ninja Turtles-inspired media franchise consisting of action figures, a comic book series and even a television cartoon series. A sequel, Cheetahmen II was developed but never released.

By late 1994, Active Enterprises had left the video game industry, but not before making a final Consumer Electronics Show presentation, which included promotion for a third Cheetahmen game and announcing an ambitious handheld game console, the Action Gamemaster, which promised compatibility with NES, SNES, Genesis and CD-ROM games via separately sold adapters.[3][4][5]

Contrary to popular opinion, Active Enterprises reportedly continued trading in the computer technology sector after their short-lived foray in the video game industry.[6] During its years in business, the company was headquartered in Florida and managed in The Bahamas.[7]

The Developers[edit]

Active Enterprises employed 4 college students who developed the original Action 52 NES game cartridge. They have kept a low profile until recently. In August 2012 one of the four original Action 52 developers surfaced and surprised the gaming community with their find, their very own original boxed Action 52 NES Prototype cartridge, the only other Action 52 Prototype known to exist. Along with never before seen original Action 52 and Cheetahmen posters and artwork, they posted an eBay auction selling the items for a $97,000 Buy It Now option or Best Offer. The auction generated over 10,000 views and 50 offers. They have since created a blog documenting the auction, the prototype, and more importantly, their part in the development of the Action 52 NES cartridge. Their version of the story of Action 52, Active Enterprises, Vince Perri, and the other developers can be read at http://Action52Prototype.com

Released games[edit]

Intended Cheetahmen II box art

Unreleased games[edit]

References[edit]

External links[edit]