Ad-Aware

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Lavasoft Ad-Aware
Ad-Aware 10 Free Screenshot
Ad-Aware 10 Free running under Windows 7.
Developer(s) Lavasoft
Initial release 1999
Stable release 10.2 / 17 July 2012; 9 months ago (2012-07-17)
Operating system Microsoft Windows
Available in Multilingual[1]
Type Spyware removal software
License Proprietary
Website Lavasoft.com

Ad-Aware is an anti-spyware and anti-virus program developed by Lavasoft that detects and removes malware, spyware and adware on a user's computer. According to Lavasoft, Ad-Aware detects spyware, computer viruses, dialers, Trojans, bots, rootkits, data miners[citation needed], aggressive advertising, parasites, browser hijackers, and tracking components.[2]

Contents

History [edit]

Ad-Aware was originally developed in 1999 to highlight web beacons inside of Internet Explorer.[citation needed] On many websites, users would see a tiny pixelated square next to each web beacon, warning the user that the computer's IP address and other non-essential information was being tracked by this website. Over time, Ad-Aware added the ability to block those beacons, or ads. Ad-Aware no longer makes the user aware of the ads on the screen, instead the program fights spyware, adware, viruses and other malware.[3]

In the 2008 Edition, Lavasoft bundled Ad-Aware Pro and Plus for the first time with an antivirus scanner,[4] which uses the Avira engine[5] and this practice continued in the subsequent releases.[6]

Overview [edit]

As of 2012, Lavasoft makes Ad-Aware version 10 available in three core versions:[7]

  1. Ad-Aware Free Antivirus+
  2. Ad-Aware Personal Security
  3. Ad-Aware Pro Security

Latest Ad-Aware products have been completely revamped to the point where it has almost nothing in common with its predecessors except the core functionalities.[8]

Lavasoft also offers volume licenses of Ad-Aware for businesses,[9] which is designed for use over networks. It has a central server console interface with licences for installing Ad-Aware Pro Security on the networked machines.[10]

Each version includes anti-spyware, antivirus, and anti-rootkit protection, as well as integrated protection against real-time threats. According to Lavasoft, Ad-Aware allows computer users to combat malicious spyware, viruses, and malware; it protects users from malware that takes control of a computer and can result in aggressive advertising pop-ups, in sluggish computer activity and in the stealing of private information. The vendor says that Ad-Aware detects hazardous content on a user's computer, identifies the threat level, and then gives the user the ability to block or remove unwanted content.

According to PC World magazine, an older version of Ad-Aware, the Anniversary Edition, could locate only 83.6% of malware in a comparative test carried out by the security firm av-test.org.[11] However, as the article states, no such tests have been run on the newest version. Neil J. Rubenking at PCMag performed a lab test on version 8.3, where Ad-Aware scored 9.2 points, beating the previous top score of 9.1.[12]

Ad-Aware installs Google Chrome, which will be done automatically unless the user de-selects the tick-box in the Ad-Aware installation program.

Market share [edit]

Ad-Aware Free is listed as having been downloaded over 375 million times on download.com as of April 2012;[13] however, since its primary competition is not downloadable from the same location, a comparison of relative market-share is not possible with these figures.

The paid versions of the product are under threat from more functional and lower cost, even free, competition such as Microsoft Security Essentials.[11]

References [edit]

  1. ^ "Ad-Aware Free Tech Specs - Lavasoft". Lavasoft. Retrieved 2007-11-09. 
  2. ^ http://www.lavasoft.com/support/supportcenter/manuals/ad_aware/ad_aware_manual.pdf
  3. ^ "Ad-Aware 10 Early Preview". LavaSoft. Retrieved 27 February 2013. 
  4. ^ Hopkins, John A. "Ad-Aware 2008 7.1.0.8 - Free software downloads and software reviews - CNET Download.com". Download.cnet.com. Retrieved 2010-11-09. 
  5. ^ "Page 3 - Ad-Aware Pro Anniversary Edition Review: Computer Security Articles at". Brighthub.com. 4 May 2010. Retrieved 2010-11-09. 
  6. ^ "Ad-Aware v8.1, Powered by People Anti-Malware Protection". Brighthub.com. 19 July 2010. Retrieved 2010-11-09. 
  7. ^ "New Ad-Aware Internet Security from Lavasoft Puts Power in Hands of People". 
  8. ^ "Ad-Aware Seucrity Pro 10 Review". Technojourney. Retrieved 2012-10-13. 
  9. ^ "Lavasoft Business Friendly". Lavasoft. Archived from the original on 1 November 2010. Retrieved 1 April 2012. 
  10. ^ "What is Ad-Aware Business Edition?". Lavasoft. Retrieved 2010-11-09. 
  11. ^ a b "Editorial Review of Ad-Aware Pro". PC World (magazine). 13 October 2009. Archived from the original on 24 November 2009. Retrieved 2009-10-31. 
  12. ^ Rubenking, Neil J. "Ad-Aware Pro Internet Security 8.3". PC Magazine. 
  13. ^ CNet (undated). "Ad-Aware Free". Retrieved 1 April 2012.