ad:tech
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ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing community. Produced by ad:tech expositions, LLC, ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo. ad:tech is owned and operated by dmg :: events, which is part of Daily Mail and General Trust Pic[1].
Conference panels and educational sessions address a variety of digital marketing subjects, including online advertising strategy, performance-based marketing, emerging advertising platforms, integrated marketing, social media, search, mobile, analytics and brand marketing. Worldwide shows blend high-profile keynote speakers, topic-driven panels and workshops to provide attendees with tools and techniques to compete in a changing world.
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[edit] Who Attends?
ad:tech reaches marketers at every level and scope of expertise and brings them together in a fully interactive, inclusive environment to network, do business, and learn from the successes of marketing’s leading lights.
- Brands, Agencies, Publishers & Service Providers
- CEOs, CMOs, Marketing Execs, Brand Managers, Creatives, Media Buyers and Planners, Product Manager, Solution Providers
[edit] Awards
Since 1997, ad:tech awards honor industry leaders for their accomplishments in digital marketing with the Industry Achievement Awards. An executive panel of judges recognizes outstanding individuals who continue to inspire the industry for the Industry Achievement Awards.
In April 2011, ad:tech began honoring startup companies with promising services and technologies for brands and marketers with our Innovation Award. The November 2011 awards in New York City will feature the following categories: Gaming, Mobile, Social and Shopper Marketing. A special advisory board of industry peers selects the companies to present at ad:tech as well as determine 4 winners, one in each category. The November 2011 winners will be announced during ad:tech NY and each will receive the ad:tech Innovation Award.
To qualify, startups must meet the following criteria:
- Must focus their presentation on how the startup can help market existing products within a given budget
- Must have been founded since 2008
- Must have moved beyond angel and seed funding and have received some level of venture capital funding
- Must have a working beta or launched product, working on a repeatable and scalable business model
- Must incorporate a new technology or platform or that exploits a new behavior that helps today’s digital marketers
16 startup companies have been selected and will showcase their brands at ad:tech New York. Winners in each of the 4 categories will be chosen live at the event. All 16 nominees will be featured in ad:tech's Innovation Alley on the Exposition floor.
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