Advertising Age - August 13, 2007
|Company||Crain Communications Inc.|
Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including:
www.adage.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.
www.adage.com also features a bookstore and a number of blogs, some created by the publication's editorial team, others, such as Small Agency Diary are created by members of the Ad Age community. Among its notable columnists is Simon Dumenco as the "Media Guy".
AdAge's parent company also publishes Creativity, about the creative process, which has its own website,
www.creativity-online.com, featuring what its editors believe to be the best video, print and interactive ads. The site
www.adcritic.com was acquired by The Ad Age Group in March 2002, and
www.creativity-online.com is still reached by that domain.
The editorial component of AdAge is based in New York City. Its parent company, Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including TelevisionWeek, Creativity, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, Crain's Cleveland Business, and Automotive News. The corporate and circulation component of TelevisionWeek, as with all of the Crain publications, is based at Crain's headquarters in Downtown Detroit.
In 1999, Advertising Age published a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielson, David Ogilvy, and J. Walter Thompson.
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