AdMob
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| Type | Subsidiary |
|---|---|
| Industry | Mobile advertising |
| Headquarters | San Mateo, California, USA |
| Parent | Google Inc. |
| Website | www.admob.com |
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated in 2006[1] and is based in San Mateo, California. In November 2009 it was acquired by Google[2] for $750 million.[3] The acquisition was completed on May 27, 2010.[4][5] Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google, and have since introduced their own iAd advertising platform.[6] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone 7 and all standard mobile web browsers.[7]
AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.[1]
[edit] Recognition
In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.[8]
In 2010, AdMob received a Mobile Premier Award.[9]
In May 2010, AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.[10]
[edit] Notes
- ^ a b "AdMob: STA Travel's iPhone advertising campaign takes flight". http://www.tmcnet.com/usubmit/2009/11/04/4462302.htm. Retrieved November 9, 2009.
- ^ "Google to Acquire AdMob". http://blog.admob.com/2009/11/09/google-to-acquire-admob/. Retrieved November 9, 2009.
- ^ "Facts about Google's acquisition of AdMob". http://mashable.com/2009/11/09/google-acquires-admob/. Retrieved November 9, 2009.
- ^ "We’ve officially acquired AdMob!". http://googleblog.blogspot.com/2010/05/weve-officially-acquired-admob.html. Retrieved May 27, 2010.
- ^ By Chole Albanesius, PC Magazine. "It's Official: Google-AdMob Deal Approved." May 27, 2010.
- ^ "Google, Apple rivalry heats up". Channel NewsAsia. http://www.channelnewsasia.com/stories/technologynews/view/1049142/1/.html. Retrieved April 11, 2010.
- ^ "AdMob Ads Across Mobile Platforms". http://www.admob.com/marketing/acrossplatforms. Retrieved May 26, 2010.
- ^ Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob
- ^ AdMob to keynote the Mobile Premier Awards event
- ^ Lead411 launches "Hottest Silicon Valley Companies" awards
[edit] External links
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