Ad Lib (typeface)

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Ad Lib
Ad Lib font.svg
Category Display
Designer(s) Freeman Craw
Foundry ATF
Date released 1961
Ad Lib sample text

Ad Lib is a decorative typeface that was designed in 1961 by Freeman Craw for American Type Founders. It was extremely popular from the early- to mid-1960s, and is often used today to evoke that era.[1] The typeface's appearance resembles Helvetica Bold, but with a wacky disposition.

Notable Examples of Ad Lib Usage[edit]

  • Ad Lib was used for episode titles and "Same Bat Time, Same Bat Channel" text overlays on the 1960s Batman television program.
  • Ad Lib was used as the font to display scores on the television screen and for the logo on the 1996-99 version of The Dating Game.
  • Ad Lib was used for the titles of the television series Night Gallery which ran from 1970 to 1973.
  • Ad Lib was used on most Animaniacs tie-in merchandise.


  1. ^ "Ad Lib™ - Webfont & Desktop font « MyFonts". 2000-01-01. Retrieved 2013-09-21.