Rolf Adam Engelbrekt Alsing (born 12 October 1968) in Karlstad, Sweden, is a Swedish television and radio host, best known for hosting Big Brother Sweden on Kanal 5. Subsequently he moved to TV4 in 2005, hosting the Swedish version of Jeopardy!. He also hosted his own show Adam Live.
During his high school years in Karlstad, Alsing worked as a disc jockey and after graduating he landed a job on Swedish Radio.
Between 2004 and 2011 Alsing, together with make-up model and homeowner Gry Forssell and Martin Timells less fortunate sibling Anders Timell, led the radio show Morning at last on commercial radio station Mix Megapol.
Alsing will host Big Brother 2014 on Kanal 9, this will be the first time that Alsing hosts the reality series since 2005.