Lyons claims he had limited success with women until his mid-twenties, and was voted 'least likely to ever get a girlfriend' in school by his classmates at age 15. As a teenager, he was obsessed with Star Wars, Magic: The Gathering, Star Trek and especially the role-playing and strategy game Dungeons and Dragons. He was introduced to the seduction community by Neil Strauss' book The Game: Penetrating the Secret Society of Pickup Artists.
In 2006, FHM covered Lyons and his involvement in Seduction School, a new company whose instructors would later play a central part in Richard La Ruina's PUA Training. In 2007, Lyons was featured in a Channel 4 documentary entitled The Rules Of Seduction. This film examined the activity of the seduction community in Britain, and explored Lyons and his ability to handle intimacy. In 2008, Lyons was featured in The Independent which covered his background, and featured a critique of the seduction community by psychologist Oliver James. Lyons has also been featured in NBC, CBS, thelondonpaper, Arena, The Mirror, Fox News, Maxim, Kerrang and some other publications and television programs.
- Block, Dorian (2009). "Losers in love"[dead link]. New York Daily News. Retrieved 4 December 2009.
- CTV News Staff (2009). "Pickup artist teaches men the art of seduction". CTV. Retrieved 25 November 2009.
- Walker, Tim (2008). "The art of the pick-up". The Independent. Retrieved 25 November 2009.
- Books, Courses and Coaching by Adam Lyons (AFC Adam), Datingskillsreview.com. Retrieved 11 November 2013
- Farrar, John (2008). "The Rules of Seduction". Channel 4. Retrieved 25 November 2009.
- CBS (2009). "Pickup Artist Adam Lyons Chats About Tiger"[dead link]. CBS. Retrieved 4 December 2009.
- Scott, Laura (2008). "The office Christmas party"[dead link]. thelondonpaper. Retrieved 25 November 2009.
- Wood, Hannah (2009). "Useful Dating Tips". The Mirror. Retrieved 25 November 2009.
- Kallergis, Foti (2009). "Looking for Love Online"[dead link]. Fox. Retrieved 25 November 2009.
- The 5th Annual PUA Summit Will Unleash a SWAT Team of Men W/Sexual Super-Powers in Hollywood-Mothers: Protect Your Daughters-Husbands, Protect Your Wives!, PRWeb. Retrieved 11 November 2013