Adaptive Insights

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Adaptive Insights, Inc.
Industry Software
Founded 2003
Headquarters Palo Alto, California, US

Adaptive Insights, Inc., formerly Adaptive Planning, Inc., is a privately held software as a service company headquartered in Palo Alto, California. The online software allows users to replace multiple spreadsheets with an integrated system that can consolidate data. The company was founded in 2003 and says that it has 2,000 clients.[1]


In 2003, Robert S. Hull and Richard L. Dellinger co-founded Adaptive Insights (formerly known as Adaptive Planning) to market enterprise budgeting, forecasting, and reporting software as an alternative to spreadsheet-based planning or larger, on-premises software. Adaptive Insights was an early user of the SaaS model for business intelligence and corporate performance management. The company was funded in late 2003 and incorporated in Delaware as Visus Technology and then shortly later the name was changed to Adaptive Planning. It was incubated at Onset Ventures in Menlo Park, California.


Adaptive Planning Screenshot
Screenshots of the Adaptive Planning Interface

Adaptive covers the planning, consolidation, analytics and reporting functions with its suite of tools. [2]

The application is built on a multidimensional database, has an in-browser user interface similar to that of a spreadsheet, and the drag-and-drop characteristics of a web-based consumer application. Adaptive Insights automates consolidations and integration of data from other systems, and foments collaboration and real-time updates via its on-demand SaaS-based model.[3]


Adaptive Insights was rated first in customer satisfaction in a study conducted by Gartner which asked customers to rate their corporate performance management vendors.[4]

Adaptive Insights was ranked #85 (Top 10 in Silicon Valley) on Deloitte's 2011 Technology Fast 500 List of the fastest growing companies in technology in North America.[5]

In 2011, Adaptive Insights was named one of the "Top 40 Vendors to Watch" by Information Management.[6]


In 2009, Adaptive Insights partnered with NetSuite, Inc. resulting in NetSuite reselling Adaptive Planning software as NetSuite Financial Planning.

Adaptive Insights has partners in Europe, Asia, and the Americas.[7]

See also[edit]