Adaptive Insights

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Adaptive Insights, Inc.
Type Private
Industry Software
Founded 2003
Headquarters Palo Alto, California, US

Adaptive Insights, Inc., formerly Adaptive Planning, Inc., is a privately held software as a service (SaaS) Company headquartered in Palo Alto, California. The company was founded in 2003 and delivers an on-demand business performance management service to over 2,000 clients and 20,000 users.[1]


In 2003, Robert S. Hull and Richard L. Dellinger co-founded Adaptive Planning to market enterprise budgeting, forecasting, and reporting software as an alternative to spreadsheet-based planning or larger, on-premises software. Adaptive Planning was an early user of the SaaS model for business intelligence and corporate performance management. The company was funded in late 2003 and incorporated in Delaware as Visus Technology and then shortly later the name was changed to Adaptive Planning. It was incubated at Onset Ventures in Menlo Park, California. Some engineers and Dellinger had worked at Docent.[citation needed]


Adaptive Planning Screenshot
Screenshots of the Adaptive Planning Interface

The Adaptive Planning application is used for corporate budgeting, forecasting, reporting, consolidation, performance indicator analysis, dashboards, revenue,[2] and cost accounting.[3]

The application is built on a multidimensional database, has an in-browser user interface similar to that of a spreadsheet, and the drag-and-drop characteristics of a web-based consumer application. But unlike spreadsheets, Adaptive Planning automates consolidations and integration of data from other systems, and foments collaboration and real-time updates via its on-demand SaaS-based model.[4] The product has also been acclaimed as easy to use and implement.[5]

The SaaS model means customers pay an annual subscription fee to maintain their license, and their instances are usually implemented with a web browser and no IT support, marketed for lower total cost of ownership when compared to an on-premise software.[6]

On April 4, 2011, Adaptive Planning announced a major release which introduces sales planning and analysis and multi-entity planning and analysis. [7]


Adaptive Planning was rated first in customer satisfaction in a study conducted by Gartner which asked customers to rate their corporate performance management vendors.[8]

BPM Partners announced that Adaptive Planning was rated highest in customer satisfaction in its 2011 Pulse Survey.[9]

Adaptive Planning was ranked #85 (Top 10 in Silicon Valley) on Deloitte's 2011 Technology Fast 500 List of the fastest growing companies in technology in North America.[10]

In 2011, Adaptive Planning was named one of the "Top 40 Vendors to Watch" by Information Management.[11]


In 2009, Adaptive Planning partnered with NetSuite, Inc. resulting in NetSuite reselling Adaptive Planning software as NetSuite Financial Planning.

Adaptive Planning has partners in Europe, Asia, and the Americas.[12]

See also[edit]