Adbowl is a website that tracks what consumers think of the commercials that air during major television events such as the Super Bowl and the Academy Awards. It was launched in 2001 by Albuquerque, New Mexico advertising agency McKee Wallwork Cleveland.
Voters rate each commercial on a multi-point scale. Participants vote the day of the event to decide the winning (and losing) commercials, but visitors to the site can rate the commercials throughout the year and see how their ratings compare to those of the winning ads. Results are typically presented in several categories, including Top 10 Overall, Women's Choice, Men's Choice, Ages under 17, and Ages 18+, with other categories tracked as appropriate (such as political party during election years). All demographic information participants are asked to submit is optional.
The idea for Adbowl began when McKee Wallwork Cleveland hosted a Super Bowl commercials party and handed out paper ballots so guests could vote on what they thought were the best commercials that year. The website was launched the following year. ADBOWL has been featured in major publications including the New York Times.
Cat Bowl 2013
- "An Advocacy Ad Elevates Interest in All the Ads", New York Times, Posted: February 4, 2010
- "ADBOWL(R) Launches Free iPhone App, Invites Super Bowl Viewers to Rate the Year's Most Anticipated Ads", PR Newswire, Posted: February 1, 2010
- "Super Bowl Ads App for the iPhone Available From Adbowl", I4U News, Posted: February 1, 2010