AdBrite

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AdBrite
AdBrite
Type Private
Industry Online advertising
Services Ad exchange
Alexa rank 1,757 (November 2011)[1]
Current status Terminated

AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002.[2] Originally founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.

AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month[3] and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who both previously worked at Yahoo! Right Media, another ad exchange. It was backed by Sequoia Capital,[4] and DAG Ventures.

Closing[edit]

In 2012, Hardeep Bindra joined AdBrite as its CEO and was tasked to sell the company or its assets.[5][6] On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013 after a deal to sell the company fell through.[7] In addition, it laid off all 26 employees.[5]

Acquisition of IP Assets[edit]

On June 20, 2013 SiteScout announced via press release[8] the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.

See also[edit]

References[edit]

  1. ^ "Adbrite.com Site Info". Alexa Internet. Retrieved 2011-11-07. [dead link]
  2. ^ "AdBrite Launches Network Partnership Program". prnewswire. 
  3. ^ comScore Archived 24 July 2012 at WebCite
  4. ^ Companies - AdBrite[dead link]
  5. ^ a b AdBrite Shutting Down Ad Exchange On February 1
  6. ^ Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down - Peter Kafka - Media - AllThingsD
  7. ^ "Ad Exchange AdBrite to Close on February 1st". 
  8. ^ "SiteScout Acquires IP Assets from AdBrite". 

Additional sources[edit]