Adema Sangale is an alumnus of United States International University(USIU) and later Oxford University. She joined Procter and Gamble as a result of a university recruitment programme. Her interests led her to the heart of any P&G operation anywhere in the world in its marketing department. Adema served as a Brand manager for Always and Pampers in Kenya, Nigeria and Poland, P&G decided to elevate her to the position of associate director of external relations for Africa.This was based on her passionate yet subtle management style.
Her role in Canada includes managing the image of the fast moving consumer goods conglomerate in the North American country. Previously, she held the same position in an office which she ran from South Africa whereby she used to oversee marketing and communications in Angola, Ethiopia, Mozambique, Zambia, Uganda, Tanzania, Namibia, Rwanda and Kenya. This role puts her at the helm of an elaborate system that takes in all the information she needs to understand the environments P&G is operating in of which Adema uses to craft communication strategies that give the company an edge over its rivals in the consumer market. This role that has become even more critical in the past two years of global economic recession that withered away a large segment of consumer purchasing power, leaving producers of fast moving consumer goods in a fix. P&G is the world’s number one FMCG Company with an estimated daily turnover of $3 billion daily. The range of products includes sanitary pads, diapers, detergents, hair and beauty care products. Adema received one of the prestigious Ch evening Award and has a Masters of Business Administration degree from the University of Oxford, UK. She was recently nominated a New Generation Leader by the African Leadership Network. Adema also served as past chair of the Business Women’s Initiative in Kenya. She works to advocate for the girl child rights.